The Pollack Group has been chosen as U.S. communications agency partner for Openpay, an Australia-based company that provides Buy Now, Pay Later solutions for consumers and businesses. The agency will work to establish Openpay as a leader in the BNPL through a strategic media relations program and thought leadership platform. Openpay’s technology allows payments for a purchase to be spread out over a period of one to 24 months. “With multiple audiences across the payments spectrum, including banks, merchants, processors, we need to showcase how Openpay is leading the shift toward a much more consumer-friendly and merchant-centric payments future, and we are glad to have The Pollack Group on our side," said Openpay global chief strategy officer and Openpay US chief executive officer Brian Shniderman.
Zapwater Communications and Studio Jungla are working together as agencies of record in the U.S. and Canadian markets for Grupo Xcaret, a sustainable tourism brand with assets across Mexico ranging from hotels, resorts and restaurants to eco-adventure parks, tours and transportation. The agencies will partner with Mexican firm Alchemia Communications Group to provide strategic communications for the brand. Alchemia leads the public relations and marketing services for Grupo Xcaret within Mexico while in the U.S., Zapwater will manage public relations and influencer relations, and Studio Jungla will initiate travel industry trade communications. Grupo Xcaret is marking its 30th anniversary in 2021 with the grand opening of a new luxury resort, Hotel Xcaret Arte in Quintana Roo and the Xibalbá reserve in Yucatán.
Magrino picks up agency of record status with Hu Chocolate, which offers a line of organic, vegan products. The agency will work on creative programming and brand awareness development for the brand in the U.S. market through integrated public relations strategies and marketing campaigns. In addition to its chocolate bars, Hu’s product range includes snacking and baking chocolate (“Gems”), chocolate-covered nuts and berries (“Hunks”), and grain-free crackers.