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The Pollack Group has been chosen as U.S. communications agency partner for Openpay, an Australia-based company that provides Buy Now, Pay Later solutions for consumers and businesses. The agency will work to establish Openpay as a leader in the BNPL through a strategic media relations program and thought leadership platform. Openpay’s technology allows payments for a purchase to be spread out over a period of one to 24 months. “With multiple audiences across the payments spectrum, including banks, merchants, processors, we need to showcase how Openpay is leading the shift toward a much more consumer-friendly and merchant-centric payments future, and we are glad to have The Pollack Group on our side," said Openpay global chief strategy officer and Openpay US chief executive officer Brian Shniderman.
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Zapwater Communications and Studio Jungla are working together as agencies of record in the U.S. and Canadian markets for Grupo Xcaret, a sustainable tourism brand with assets across Mexico ranging from hotels, resorts and restaurants to eco-adventure parks, tours and transportation. The agencies will partner with Mexican firm Alchemia Communications Group to provide strategic communications for the brand. Alchemia leads the public relations and marketing services for Grupo Xcaret within Mexico while in the U.S., Zapwater will manage public relations and influencer relations, and Studio Jungla will initiate travel industry trade communications. Grupo Xcaret is marking its 30th anniversary in 2021 with the grand opening of a new luxury resort, Hotel Xcaret Arte in Quintana Roo and the Xibalbá reserve in Yucatán.
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Magrino picks up agency of record status with Hu Chocolate, which offers a line of organic, vegan products. The agency will work on creative programming and brand awareness development for the brand in the U.S. market through integrated public relations strategies and marketing campaigns. In addition to its chocolate bars, Hu’s product range includes snacking and baking chocolate (“Gems”), chocolate-covered nuts and berries (“Hunks”), and grain-free crackers.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
