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The Pollack Group has been chosen as U.S. communications agency partner for Openpay, an Australia-based company that provides Buy Now, Pay Later solutions for consumers and businesses. The agency will work to establish Openpay as a leader in the BNPL through a strategic media relations program and thought leadership platform. Openpay’s technology allows payments for a purchase to be spread out over a period of one to 24 months. “With multiple audiences across the payments spectrum, including banks, merchants, processors, we need to showcase how Openpay is leading the shift toward a much more consumer-friendly and merchant-centric payments future, and we are glad to have The Pollack Group on our side," said Openpay global chief strategy officer and Openpay US chief executive officer Brian Shniderman.
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Zapwater Communications and Studio Jungla are working together as agencies of record in the U.S. and Canadian markets for Grupo Xcaret, a sustainable tourism brand with assets across Mexico ranging from hotels, resorts and restaurants to eco-adventure parks, tours and transportation. The agencies will partner with Mexican firm Alchemia Communications Group to provide strategic communications for the brand. Alchemia leads the public relations and marketing services for Grupo Xcaret within Mexico while in the U.S., Zapwater will manage public relations and influencer relations, and Studio Jungla will initiate travel industry trade communications. Grupo Xcaret is marking its 30th anniversary in 2021 with the grand opening of a new luxury resort, Hotel Xcaret Arte in Quintana Roo and the Xibalbá reserve in Yucatán.
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Magrino picks up agency of record status with Hu Chocolate, which offers a line of organic, vegan products. The agency will work on creative programming and brand awareness development for the brand in the U.S. market through integrated public relations strategies and marketing campaigns. In addition to its chocolate bars, Hu’s product range includes snacking and baking chocolate (“Gems”), chocolate-covered nuts and berries (“Hunks”), and grain-free crackers.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
