Singapore Tourism Board is looking for a firm to develop a marketing communications campaign designed to increase the number of visitors from the US and Canada as the nation-state gradually reopens its borders to international short-term travelers.
As the global travel market recovers from the COVID-19 pandemic lockdown, STB is interested in targeting early career (aged 25 to 34) and established career (40 to 49) travellers who are expected to be among the first groups to resume leisure travel in 2021.
“They will be traveling to relax and unwind from the stressors of the long-drawn pandemic, spend time with family and friends, and experience new destinations and experiences, while still ensuring that health and safety precautions are taken into consideration,” according to the RFP.
STB wants a PR firm to engage media actively & effectively, provide ongoing strategic & creative counsel, lead activations/events/campaigns, attend meetings, assist in managing any crisis that might arise, work closely with other agencies and apply the Singapore’s "Passion Made Possible” brand it in work.
The contract is for one year beginning April 16 with an option to renew for another two years.
An optional video conference briefing is slated for Jan. 27 at 10 am New York time. STB highly recommends that interested firms attend that session. They must contact Gina Ng (Gina_Ng@stb.gov.sg) by 12 PM on Jan. 26 to register and receive dial-in details.
Responses to the RFP are due Feb. 26.