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| Michelle Watts |
Aziza Work Group is named PR agency of record for the relaunch of Ebony and Jet magazines. Aziza will guide publicity for the brands as well as strategizing the relaunch process. The agency is also working on raising awareness of Michele Ghee, the new CEO of 1145 Holdings, which includes all assets related to Ebony and Jet. The websites for both publications say that their “rebirth” will take place on March 1. Ebony and Jet were purchased last year by former NBA star Junior Bridgeman. Ebony, founded in 1945 by John H. Johnson, put out its last issue in Spring 2019. Jet started publication in 1951, and transitioned to a print-only platform in 2014. Aziza principal Michelle Watts says that the agency’s work for the publications will focus on finding creative ways to implement that history into their current mission, which Ghee says is to “ensure there is a safe space for Black journalism to thrive.”
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Marino adds BetterNOI, a software-as-a-service platform focused on the residential real industry, to its roster of real estate and property technology accounts. Marino will work with BetterNOI’s team to boost the company’s profile and position it as the go-to choice for property owners and managers of multifamily units. BetterNOI lets them bring their entire leasing process onto one platform. More than 1.4 million units across the country, in locations including Atlanta, Chicago, Dallas, Florida, Houston, Minneapolis and Philadelphia, are managed on the BetterNOI platform.
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RooneyPartners is now working with SMBC Americas, the Global Association of Risk Professionals and Ascensus. The agency will provide PR support and thought leadership for SMBC Americas as well as for SMBC Nikko, its broker-dealer unit. RooneyPartners will drive brand awareness for GARP through media relations, thought leadership and digital promotion of the organization’s flagship FRM (financial risk manager) certification and SCR (sustainability and climate risk) certificate. The media relations services of RooneyPartners will be employed to advance the Ascensus brand and support the company’s business development goals.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
