|Jo Ann Saitta|
W2O has appointed Jo Ann Saitta, Marcos Mendell and Larry Mickelberg to three newly created executive positions. The new positions are intended to complement the agency’s healthcare technology business, which was formed following W2O’s acquisition of Swoop and IPM.ai.
As global chief digital officer, Saitta will lead the development of W2O’s omnichannel performance marketing capabilities. She comes to W2O after serving as global chief digital officer at Omnicom Health Group.
Mendell joins W2O as executive VP, health platform innovation. He was previously global lead, commercial and omnichannel solutions at Syneos Health. Mendell is tasked with creating and leading digital capabilities and solutions through custom, Adtech and Martech platforms.
Mickelberg is coming on board as group president, technology and engagement. He will develop approaches to digitize the commercial vision and strategy for W2O’s creative business, 21GRAMS. Prior to joining W2O, Mickelberg was a managing director at Deloitte Digital.