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| Jo Ann Saitta |
W2O has appointed Jo Ann Saitta, Marcos Mendell and Larry Mickelberg to three newly created executive positions. The new positions are intended to complement the agency’s healthcare technology business, which was formed following W2O’s acquisition of Swoop and IPM.ai.
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| Marcos Mendell |
As global chief digital officer, Saitta will lead the development of W2O’s omnichannel performance marketing capabilities. She comes to W2O after serving as global chief digital officer at Omnicom Health Group.
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| Larry Mickelberg |
Mendell joins W2O as executive VP, health platform innovation. He was previously global lead, commercial and omnichannel solutions at Syneos Health. Mendell is tasked with creating and leading digital capabilities and solutions through custom, Adtech and Martech platforms.
Mickelberg is coming on board as group president, technology and engagement. He will develop approaches to digitize the commercial vision and strategy for W2O’s creative business, 21GRAMS. Prior to joining W2O, Mickelberg was a managing director at Deloitte Digital.
The J.M. Smucker Co. names Katie Williams CMO, effective March 9... Jones Lang LaSalle, a professional services firm that specializes in real estate and investment management, appoints Mencía Barreiros as head of communications... Hub International Limited, a global insurance brokerage and financial services firm, appoints Sue Lee as SVP of investor relations, a newly created role.
Stagwell appoints Ben Berentson as CEO, owned media. Berentson was most recently managing director at Stagwell’s Code and Theory... FUSE Create, a Toronto-based advertising agency, brings on Jenn Duggan as SVP, managing director, PR. Duggan joins the agency from Citizen Relations, where she most recently served as president... The Virginia Department of Transportation’s Richmond District names Nicole Bell communications manager. Bell previously served as VP of public relations for Smile Train.
Sanctuary Wealth, a platform that provides comprehensive money management solutions, names Marissa Fox-Foley as CMO... GMMB promotes Jodi Quintero and Erica Monteith to partner... Furia Rubel Communications adds presentation strategist Valerie Madamba and law firm leader Meghan Warren to its international faculty.
Paramount Skydance has named Ted Lehman, senior VP and head of US public policy and government affairs.
Mairead Lynn, who served as communications director for former Pennsylvania Democratic Senator Bob Casey, joins Frontwood Strategies as a principal.
