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| Jo Ann Saitta |
W2O has appointed Jo Ann Saitta, Marcos Mendell and Larry Mickelberg to three newly created executive positions. The new positions are intended to complement the agency’s healthcare technology business, which was formed following W2O’s acquisition of Swoop and IPM.ai.
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| Marcos Mendell |
As global chief digital officer, Saitta will lead the development of W2O’s omnichannel performance marketing capabilities. She comes to W2O after serving as global chief digital officer at Omnicom Health Group.
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| Larry Mickelberg |
Mendell joins W2O as executive VP, health platform innovation. He was previously global lead, commercial and omnichannel solutions at Syneos Health. Mendell is tasked with creating and leading digital capabilities and solutions through custom, Adtech and Martech platforms.
Mickelberg is coming on board as group president, technology and engagement. He will develop approaches to digitize the commercial vision and strategy for W2O’s creative business, 21GRAMS. Prior to joining W2O, Mickelberg was a managing director at Deloitte Digital.
Chelsey Thomas, who was a VP at Booz Allen Hamilton and a professional staff member on the House Permanent Select Committee on Intelligence, is joining defense technology company AEVEX as VP of government affairs.
Finn Partners has named Fahlgren Mortine veteran Marty McDonald as managing partner and head of its new Columbus office.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
