BCW hires Kristena Lucky as executive vice president, brand solutions practice lead, North America. Lucky joins BCW from Edelman, where she most recently served as executive vice president, brand strategist, for the U.S. brand practice. Before that, she was executive vice president, head of brand for Edelman’s southwest region. She has also been a vice president at Chicago-based multicultural marketing agency Burrell Communications and a marketing manager with Accenture. At BCW, Lucky is responsible for leading and growing the practice across North America. She is based in Dallas. “Kristena has spent her entire career developing integrated, cross-functional programs for clients that ignite growth by moving people from awareness to action, setting the stage for sales growth and long-term loyalty,” said Chris Foster, BCW president, North America Chris Foster.
Devine + Partners hires Kevin Shinkle as senior vice president and chief content officer. Shinkle was most recently chief communications officer for the Knights of Columbus. He previously served as chief communications officer at Delta Air Lines, global business editor for the Associated Press and business editor at The Star-Ledger. “Over the course of the past few years, D+P has doubled down on content. Our hiring of Kevin, a well-respected and experienced content expert, reaffirms and strengthens that commitment,” said Devine + Partners president and CEO Jay Devine.
H Code, the largest Hispanic digital media company in the U.S., appoints Damian Benders as general manager of B Code, a newly launched division that aims to reach, target and influence Black Americans. Benders was most recently vice president of Video & Business Development for iOne Digital. Previously, he worked at Moguldom Media Group, SnagFilms, FilmBuff and Metro International. In 2008, Benders launched EdwardOwen Consulting, a digital media and strategy consultancy. At B Code, Benders will manage the development and execution of creative, branded content, editorial, custom content and integrated digital offerings.