BMF partners with Qatar-based production agency Glow’n to further solidify its footprint in preparation for the World Cup 2022, which will be held in Qatar in November and December of next year. Through the partnership, BMF, which has offices in New York and London, says it will be able to serve as a better marketing partner with global brands activating in Qatar. The partnership is also expected to add to BMF’s on-the-ground scouting and planning abilities, and allow it to act as a client representative while COVID-related prohibitive travel restrictions may still apply. With the Asia Games recently confirmed to also take place in Doha in 2030, the agency expects an increasing number of brands to activate in Qatar. “Through this partnership with Glow’n we will be delivering the high-quality experiences and productions that our globally minded brand clients know us for,” said BMF chief executive officer and co-founder Bruce Starr
Marathon Strategies releases biennial Meet the Freshmen guide to the 68 newly elected members of Congress. The report provides an overview of the positions that new members of the Senate and House of Representatives have taken on issues that it says will dominate the Beltway agenda in the coming year. It was compiled using publicly available sources, including statements from each candidate’s campaign website, candidate questionnaires, social media reports, debates, interviews and news reports. “Our Meet the Freshmen report helps organizations quickly understand the backgrounds and views of America’s new lawmakers and, in so doing, helps inform their public affairs and communications strategies in 2021 and beyond,” said Marathon CEO and founder Phil Singer. The full report can be downloaded here.
Omnicom Public Relations Group launches omniearnedID, a communications platform that evaluates the effectiveness of earned media on business outcomes. The company says that the platform was designed to address the specific challenges facing the earned media side of marketing and communications, including: proving the impact of earned media based on sales and brand health; quantifying the business impact of influencer campaigns; assessing the reach of a potentially damaging article or blog post; analyzing anonymized information about who is consuming earned media; and understanding current cultural trends and predicting future trends. “Being able to consistently link earned media to sales is a game changer, not just for PR, but a company’s entire marketing picture,” said OPRG chief innovation officer Erin Lanuti.
Brackendale Consulting Ltd, a London-based private equity marketing, communications and design agency, rebrands. The relaunch of the company organizes Brackendale into four key sectors of activity: investor marketing, media relations, investor pitching and graphic design. The rebrand was executed by graphic design director Jonathan Parker, who was responsible for designing Brackendale’s original company logo, brand and website in 2013. The agency has also brought on Guy Waller, formerly of the Partners Group, as senior advisor to bolster its private equity investor marketing services, which include writing and advising on content for PPMs, ESG reports and LP pitch decks.