|Juan Felipe Muñoz|
Juan Felipe Muñoz, who served in the cabinet of Colombian president Juan Manuel Santos, is joining LLYC as its CEO in the U.S.
Muñoz was most recently a partner at Britten Co., a Bogotá-based management consulting firm that serves clients in the U.S., Canada and Latin America.
In the Santos cabinet, Muñoz was an image advisor and media consultant, designing digital strategies for the president, his government and the peace process with the FARC, a guerrilla group that battled the Colombian government.
He has also worked with the Mexican Ministry of Tourism on solutions to help the country deal with the negative reputational impacts of the Swine Flu pandemic and drug trafficking crisis.
At LLYC, Muñoz will lead the firm’s offices in Miami, Washington D.C., and New York, with the remit of helping the firm grow in the U.S.
“We are certain that Juan Felipe’s expertise will enhance and decisively contribute to LLYC’s growth and consolidation within the U.S. market,” said LLYC partner and CEO of the Americas Alejandro Romero.