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| Donna Mitchell |
BackBay Communications hires Donna Mitchell as a media strategist in its asset and wealth management group. Before joining BackBay, Donna provided freelance clients with a range of editorial services focused on the commercial real estate, structured finance, wealth management and personal finance industries. Previously, she was a senior editor for Financial Planning magazine and a managing editor for Asset Securitization Report. In her new post, Mitchell will offer strategic counsel, write articles for executives and pitch news stories to the media for Back Bay’s asset management, wealth management and impact investing clients. “We’ve found that hiring experienced former journalists like Donna as dedicated media strategists provides our clients with access to the best writing, pitching and story ideas that help them build their brands and drive new business,” said BackBay founder and CEO Bill Haynes.
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| Tori Nystrom |
G&S Business Communications promotes Tori Nystrom to vice president. Nystrom has been with G&S since 2014, most recently serving as account director. Before coming to G&S, she helped manage PR and content marketing for multiple franchise brands at Fishman PR. In her new post, Nystrom will assume overall leadership for core G&S clients focused on manufacturing, finance and healthcare, with a focus on program strategy and counsel. "Tori's unwavering work ethic, responsive client service, and ability to develop integrated programs that engage audiences have continually impressed our clients. She also possesses strong counseling skills that help clients address critical business challenges and capitalize on growth opportunities," said G&S principal and managing director of Chicago Brian Hall.
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| Leigh Dow |
Identiv, which offers digital identification and security services, appoints Leigh Dow as vice president of marketing. Before coming to Identiv, Dow founded and served as CEO of 48 West Agency. She has also worked in senior-level global marketing positions with Honeywell and Intel. Dow will work to drive market leadership and position the company as the leader in transformative technology solutions for security, safety and identity management. "Her experience establishing relentless, trendsetting, and market-leading awareness and revenue-generating marketing programs will be a significant asset to our business,” said Identiv CEO Steven Humphreys.
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| Troy Watters |
4media group brings on Mark Edwards as vice president of client services and Troy Watters as director of production services. In addition to having held positions at Interdependence Public Relations and Strauss Media Strategies, Edwards has served as vice president, media and communications for the U.S. Pro Golf Tour and vice president, media relations at KEF Media. He also spent 16 years as a sports director at various network affiliate stations and with the FOX Sports network. Watters was previously chief production officer at GoNetYourself, a video production company in Seattle, and owner of Blink Media Productions, working with a list of clients that included Amazon, Boeing, Starbucks and T-Mobile.
FTI Consulting appoints Jason Leow as a senior managing director in its strategic communications segment. He was vice chair and head of APAC at Edelman Smithfield... Ballard Partners is bringing on Tucker Knott, who currently serves as chief of staff to Sen. Ted Budd (R-NC), as a partner in DC.... TMRW Sports, a sports media company founded by Tiger Woods, Rory McIlroy and former NBC Sports Group president, golf and global strategy Mike McCarley, names Peter Jung as CMO.
Ripley PR realigns its leadership team with the promotion of Anthony Cloud to managing director, B2C and franchising, and a new role for Grayson Shockley as managing director, B2B. Cloud, who joined Ripley PR in October 2020, has held multiple roles within the agency, including brand manager and content specialist... Walker Sands adds former Havas Digital global CEO and chairman George Gallate to its board of directors... Stewards, a diversified financial company based in Fort Lauderdale, FL, appoints Scott McGowan as CMO.
Kevin Lawlor, who most recently served as chief political officer and EVP at DDC Public Affairs, is coming on board at Zeno Group as head of public affairs.
Former Ketchum partner Esty Pujadas joins Grayling as CEO of its North America business, part of the agency’s expansion in the region.
Marketbridge brings on Bob Ray as CEO. Ray was previously CEO, head of B2B agency services at Merkle, part of the Dentsu Group... Rasky Partners promotes Andy Hoglund and Graham Shalgian to partner... IGB Group, an investor relations, capital markets, and strategic communications advisory firm, appoints Charlotte Burch as a managing director.
