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| Donna Mitchell |
BackBay Communications hires Donna Mitchell as a media strategist in its asset and wealth management group. Before joining BackBay, Donna provided freelance clients with a range of editorial services focused on the commercial real estate, structured finance, wealth management and personal finance industries. Previously, she was a senior editor for Financial Planning magazine and a managing editor for Asset Securitization Report. In her new post, Mitchell will offer strategic counsel, write articles for executives and pitch news stories to the media for Back Bay’s asset management, wealth management and impact investing clients. “We’ve found that hiring experienced former journalists like Donna as dedicated media strategists provides our clients with access to the best writing, pitching and story ideas that help them build their brands and drive new business,” said BackBay founder and CEO Bill Haynes.
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| Tori Nystrom |
G&S Business Communications promotes Tori Nystrom to vice president. Nystrom has been with G&S since 2014, most recently serving as account director. Before coming to G&S, she helped manage PR and content marketing for multiple franchise brands at Fishman PR. In her new post, Nystrom will assume overall leadership for core G&S clients focused on manufacturing, finance and healthcare, with a focus on program strategy and counsel. "Tori's unwavering work ethic, responsive client service, and ability to develop integrated programs that engage audiences have continually impressed our clients. She also possesses strong counseling skills that help clients address critical business challenges and capitalize on growth opportunities," said G&S principal and managing director of Chicago Brian Hall.
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| Leigh Dow |
Identiv, which offers digital identification and security services, appoints Leigh Dow as vice president of marketing. Before coming to Identiv, Dow founded and served as CEO of 48 West Agency. She has also worked in senior-level global marketing positions with Honeywell and Intel. Dow will work to drive market leadership and position the company as the leader in transformative technology solutions for security, safety and identity management. "Her experience establishing relentless, trendsetting, and market-leading awareness and revenue-generating marketing programs will be a significant asset to our business,” said Identiv CEO Steven Humphreys.
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| Troy Watters |
4media group brings on Mark Edwards as vice president of client services and Troy Watters as director of production services. In addition to having held positions at Interdependence Public Relations and Strauss Media Strategies, Edwards has served as vice president, media and communications for the U.S. Pro Golf Tour and vice president, media relations at KEF Media. He also spent 16 years as a sports director at various network affiliate stations and with the FOX Sports network. Watters was previously chief production officer at GoNetYourself, a video production company in Seattle, and owner of Blink Media Productions, working with a list of clients that included Amazon, Boeing, Starbucks and T-Mobile.
Edelman names United Entertainment Group CEO Jarrod Moses as vice chairman. Moses will continue in his role at UEG... Burson brings on Matthew Wagner, who was most recently global client relationship manager and energy sector lead at Edelman, as EVP and global client leader... The Key PR appoints Jodi Maroney as principal. Maroney joins the agency after a 25-year run at Access Brand Communications.
Jeffrey Rosen, senior chair of the corporate department at legal firm Debevoise & Plimpton, joins FGS Global, where he will serve as senior advisor.
HUNTER brings on Lori Ruggiero as managing director of its corporate communications practice... Covo Intelligence, an independent research and intelligence firm, names Tony Cheevers director of strategic growth... MS NOW (formerly MSNBC) hires Brian Swarth as SVP of marketing, effective July 20. 
Whit Clay, who exited the Co-CEO slot at Sloane & Co. 18 months ago to head Longacre Square Partners’ New York office, has been promoted to serve as the first CEO of the financial communication shop.
Global Strategy Group names Claudio Taratuta as an EVP of the L@B, its in-house creative and media agency. Taratuta joins GSG from Praytell, where he was a founding team member... ROKK Solutions appoints Kris Havens as EVP of intel and insights. Havens was most recently a partner at Penta Group... Cliff House Maine brings on William Courtney Lowe as chief business development and brand strategist. Lowe joins Cliff House Maine from Chatham Bars Inn on Cape Cod, where he was VP of marketing & business development. 
