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| Donna Mitchell |
BackBay Communications hires Donna Mitchell as a media strategist in its asset and wealth management group. Before joining BackBay, Donna provided freelance clients with a range of editorial services focused on the commercial real estate, structured finance, wealth management and personal finance industries. Previously, she was a senior editor for Financial Planning magazine and a managing editor for Asset Securitization Report. In her new post, Mitchell will offer strategic counsel, write articles for executives and pitch news stories to the media for Back Bay’s asset management, wealth management and impact investing clients. “We’ve found that hiring experienced former journalists like Donna as dedicated media strategists provides our clients with access to the best writing, pitching and story ideas that help them build their brands and drive new business,” said BackBay founder and CEO Bill Haynes.
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| Tori Nystrom |
G&S Business Communications promotes Tori Nystrom to vice president. Nystrom has been with G&S since 2014, most recently serving as account director. Before coming to G&S, she helped manage PR and content marketing for multiple franchise brands at Fishman PR. In her new post, Nystrom will assume overall leadership for core G&S clients focused on manufacturing, finance and healthcare, with a focus on program strategy and counsel. "Tori's unwavering work ethic, responsive client service, and ability to develop integrated programs that engage audiences have continually impressed our clients. She also possesses strong counseling skills that help clients address critical business challenges and capitalize on growth opportunities," said G&S principal and managing director of Chicago Brian Hall.
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| Leigh Dow |
Identiv, which offers digital identification and security services, appoints Leigh Dow as vice president of marketing. Before coming to Identiv, Dow founded and served as CEO of 48 West Agency. She has also worked in senior-level global marketing positions with Honeywell and Intel. Dow will work to drive market leadership and position the company as the leader in transformative technology solutions for security, safety and identity management. "Her experience establishing relentless, trendsetting, and market-leading awareness and revenue-generating marketing programs will be a significant asset to our business,” said Identiv CEO Steven Humphreys.
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| Troy Watters |
4media group brings on Mark Edwards as vice president of client services and Troy Watters as director of production services. In addition to having held positions at Interdependence Public Relations and Strauss Media Strategies, Edwards has served as vice president, media and communications for the U.S. Pro Golf Tour and vice president, media relations at KEF Media. He also spent 16 years as a sports director at various network affiliate stations and with the FOX Sports network. Watters was previously chief production officer at GoNetYourself, a video production company in Seattle, and owner of Blink Media Productions, working with a list of clients that included Amazon, Boeing, Starbucks and T-Mobile.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
