BackBay Communications hires Donna Mitchell as a media strategist in its asset and wealth management group. Before joining BackBay, Donna provided freelance clients with a range of editorial services focused on the commercial real estate, structured finance, wealth management and personal finance industries. Previously, she was a senior editor for Financial Planning magazine and a managing editor for Asset Securitization Report. In her new post, Mitchell will offer strategic counsel, write articles for executives and pitch news stories to the media for Back Bay’s asset management, wealth management and impact investing clients. “We’ve found that hiring experienced former journalists like Donna as dedicated media strategists provides our clients with access to the best writing, pitching and story ideas that help them build their brands and drive new business,” said BackBay founder and CEO Bill Haynes.
G&S Business Communications promotes Tori Nystrom to vice president. Nystrom has been with G&S since 2014, most recently serving as account director. Before coming to G&S, she helped manage PR and content marketing for multiple franchise brands at Fishman PR. In her new post, Nystrom will assume overall leadership for core G&S clients focused on manufacturing, finance and healthcare, with a focus on program strategy and counsel. "Tori's unwavering work ethic, responsive client service, and ability to develop integrated programs that engage audiences have continually impressed our clients. She also possesses strong counseling skills that help clients address critical business challenges and capitalize on growth opportunities," said G&S principal and managing director of Chicago Brian Hall.
Identiv, which offers digital identification and security services, appoints Leigh Dow as vice president of marketing. Before coming to Identiv, Dow founded and served as CEO of 48 West Agency. She has also worked in senior-level global marketing positions with Honeywell and Intel. Dow will work to drive market leadership and position the company as the leader in transformative technology solutions for security, safety and identity management. "Her experience establishing relentless, trendsetting, and market-leading awareness and revenue-generating marketing programs will be a significant asset to our business,” said Identiv CEO Steven Humphreys.
4media group brings on Mark Edwards as vice president of client services and Troy Watters as director of production services. In addition to having held positions at Interdependence Public Relations and Strauss Media Strategies, Edwards has served as vice president, media and communications for the U.S. Pro Golf Tour and vice president, media relations at KEF Media. He also spent 16 years as a sports director at various network affiliate stations and with the FOX Sports network. Watters was previously chief production officer at GoNetYourself, a video production company in Seattle, and owner of Blink Media Productions, working with a list of clients that included Amazon, Boeing, Starbucks and T-Mobile.