Finn Partners has established a travel practice advisory board to marshal its global health, tech, sustainability and PA resources to support travel clients as they recover from the COVID-19 pandemic.
The independent firm has recruited Taleb Rifai and David Scowsill as the founding advisors.
Rifai served as secretary-general of the World Tourism Organization from 2009 to 2018. He also led Jordan’s first economic mission to the US, fostering trade and investments, and went on to become the country’s Minister of Information.
Scowsill did a seven-year stint as president/CEO of the World Travel & Tourism Council after posts at British Airways, American Airlines and Hilton.
Peter Finn said Rifai and Scowsill will provide invaluable insights for the firm and its clients “as we navigate our way through one of the most challenging periods in our history.”
Finn Partners is No. 2 in O’Dwyer’s rankings of travel & economic development PR with fees of $12.5M in 2019.