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JeffreyGroup lands BMW Group in Brazil. It will manage media, influencer and internal communications for the BMW, MINI and BMW Motorrad brands. The agency will utilize its proprietary reputation management model to support and strengthen BMW Group positioning with local and regional stakeholders. JeffreyGroup has worked with BMW Group Latin America in Mexico since 2019. "As large multinationals and global brands seek transformation across Latin America, we are confident that our proven methodologies and deep understanding of local markets will help them achieve their business and reputational objectives,” said JeffreyGroup CEO Brian Burlingame.
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Champion Management Group comes on board as PR, digital and social media agency of record for SPB Hospitality. Champion began working with several of SPB Hospitality’s brands on a project basis in 2019, including Logan’s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Brewery and Gordon Biersch. SPB Hospitality operates restaurants and breweries in 39 states and the District of Columbia. “As we go about the business of turning around these beloved brands and positioning them for growth, we know that Champion is the best partner for the job,” said SPB Hospitality chief experience officer Josh Kern.
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Two by Four wins American Osteopathic Association. Two by Four will partner with the AOA to increase visibility and understanding of osteopathic medicine and the role of osteopathic physicians in the U.S. health care system. The scope includes creative, production, strategy, media, public relations and account management. “We have tasked Two by Four with creating disruptive marketing that clearly communicates the distinctive value of the osteopathic profession,” said American Osteopathic Assocation CEO Kevin Klauer.
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Grant PR signs on as agency of record for Manhattan-based commercial and residential owner/developer Hirschfield Properties. The agency will provide media relations services and writing, as well as arranging strategic alliances. The agency has also been named AOR for two other real estate companies—Dynamic Star, a Connecticut-based developer that has major projects in New York City and Real Estate Group, a Southern New Jersey-based residential real estate brokerage—and has added architectural firm Meltzer/Mandl and forensic accounting firm Risk Accounts to its portfolio of AOR relationships.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
