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JeffreyGroup lands BMW Group in Brazil. It will manage media, influencer and internal communications for the BMW, MINI and BMW Motorrad brands. The agency will utilize its proprietary reputation management model to support and strengthen BMW Group positioning with local and regional stakeholders. JeffreyGroup has worked with BMW Group Latin America in Mexico since 2019. "As large multinationals and global brands seek transformation across Latin America, we are confident that our proven methodologies and deep understanding of local markets will help them achieve their business and reputational objectives,” said JeffreyGroup CEO Brian Burlingame.
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Champion Management Group comes on board as PR, digital and social media agency of record for SPB Hospitality. Champion began working with several of SPB Hospitality’s brands on a project basis in 2019, including Logan’s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Brewery and Gordon Biersch. SPB Hospitality operates restaurants and breweries in 39 states and the District of Columbia. “As we go about the business of turning around these beloved brands and positioning them for growth, we know that Champion is the best partner for the job,” said SPB Hospitality chief experience officer Josh Kern.
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Two by Four wins American Osteopathic Association. Two by Four will partner with the AOA to increase visibility and understanding of osteopathic medicine and the role of osteopathic physicians in the U.S. health care system. The scope includes creative, production, strategy, media, public relations and account management. “We have tasked Two by Four with creating disruptive marketing that clearly communicates the distinctive value of the osteopathic profession,” said American Osteopathic Assocation CEO Kevin Klauer.
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Grant PR signs on as agency of record for Manhattan-based commercial and residential owner/developer Hirschfield Properties. The agency will provide media relations services and writing, as well as arranging strategic alliances. The agency has also been named AOR for two other real estate companies—Dynamic Star, a Connecticut-based developer that has major projects in New York City and Real Estate Group, a Southern New Jersey-based residential real estate brokerage—and has added architectural firm Meltzer/Mandl and forensic accounting firm Risk Accounts to its portfolio of AOR relationships.
This year, the O’Dwyer’s rankings for top PR firms took a jump from 133 to 140 entries—a number that includes 21 firms that were not in the rankings last year.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
ChangeMakers, an independent shop with 400 professionals across Canada and the U.S., is merging with The Creative Dept., which advises innovative and culture-shaping companies on brand strategy and creative direction... Full Court Press Communications, a Bay Area-based strategic communications firm, celebrates its 25th anniversary... R&J Strategic Communications marks its 40th anniversary by launching its Moments That Made a Difference campaign.
