JeffreyGroup lands BMW Group in Brazil. It will manage media, influencer and internal communications for the BMW, MINI and BMW Motorrad brands. The agency will utilize its proprietary reputation management model to support and strengthen BMW Group positioning with local and regional stakeholders. JeffreyGroup has worked with BMW Group Latin America in Mexico since 2019. "As large multinationals and global brands seek transformation across Latin America, we are confident that our proven methodologies and deep understanding of local markets will help them achieve their business and reputational objectives,” said JeffreyGroup CEO Brian Burlingame.


Champion Management Group comes on board as PR, digital and social media agency of record for SPB Hospitality. Champion began working with several of SPB Hospitality’s brands on a project basis in 2019, including Logan’s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Brewery and Gordon Biersch. SPB Hospitality operates restaurants and breweries in 39 states and the District of Columbia. “As we go about the business of turning around these beloved brands and positioning them for growth, we know that Champion is the best partner for the job,” said SPB Hospitality chief experience officer Josh Kern.


Two by Four wins American Osteopathic Association. Two by Four will partner with the AOA to increase visibility and understanding of osteopathic medicine and the role of osteopathic physicians in the U.S. health care system. The scope includes creative, production, strategy, media, public relations and account management. “We have tasked Two by Four with creating disruptive marketing that clearly communicates the distinctive value of the osteopathic profession,” said American Osteopathic Assocation CEO Kevin Klauer.


Grant PR signs on as agency of record for Manhattan-based commercial and residential owner/developer Hirschfield Properties. The agency will provide media relations services and writing, as well as arranging strategic alliances. The agency has also been named AOR for two other real estate companies—Dynamic Star, a Connecticut-based developer that has major projects in New York City and Real Estate Group, a Southern New Jersey-based residential real estate brokerage—and has added architectural firm Meltzer/Mandl and forensic accounting firm Risk Accounts to its portfolio of AOR relationships.