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JeffreyGroup lands BMW Group in Brazil. It will manage media, influencer and internal communications for the BMW, MINI and BMW Motorrad brands. The agency will utilize its proprietary reputation management model to support and strengthen BMW Group positioning with local and regional stakeholders. JeffreyGroup has worked with BMW Group Latin America in Mexico since 2019. "As large multinationals and global brands seek transformation across Latin America, we are confident that our proven methodologies and deep understanding of local markets will help them achieve their business and reputational objectives,” said JeffreyGroup CEO Brian Burlingame.
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Champion Management Group comes on board as PR, digital and social media agency of record for SPB Hospitality. Champion began working with several of SPB Hospitality’s brands on a project basis in 2019, including Logan’s Roadhouse, Old Chicago Pizza & Taproom, Rock Bottom Brewery and Gordon Biersch. SPB Hospitality operates restaurants and breweries in 39 states and the District of Columbia. “As we go about the business of turning around these beloved brands and positioning them for growth, we know that Champion is the best partner for the job,” said SPB Hospitality chief experience officer Josh Kern.
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Two by Four wins American Osteopathic Association. Two by Four will partner with the AOA to increase visibility and understanding of osteopathic medicine and the role of osteopathic physicians in the U.S. health care system. The scope includes creative, production, strategy, media, public relations and account management. “We have tasked Two by Four with creating disruptive marketing that clearly communicates the distinctive value of the osteopathic profession,” said American Osteopathic Assocation CEO Kevin Klauer.
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Grant PR signs on as agency of record for Manhattan-based commercial and residential owner/developer Hirschfield Properties. The agency will provide media relations services and writing, as well as arranging strategic alliances. The agency has also been named AOR for two other real estate companies—Dynamic Star, a Connecticut-based developer that has major projects in New York City and Real Estate Group, a Southern New Jersey-based residential real estate brokerage—and has added architectural firm Meltzer/Mandl and forensic accounting firm Risk Accounts to its portfolio of AOR relationships.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
