Coyne Public Relations lands MDLIVE, a national telehealth provider. Coyne PR will support MDLIVE with consumer awareness, media relations, thought leadership, corporate communications and social media. The collaboration kicked off in November 2020. MDLIVE serves over 60 million members nationwide through major health plans, hospitals and employers. “Coyne PR brought fantastic energy, strategic thinking and creative ideas to the table,” said MDLIVE chief growth officer Mindy Heintskill. MDLIVE joins a growing portfolio in digital health for Coyne PR, which includes digital therapeutics, digital medicines and digital health services.
Xhibition signs up Penderyn Distillery in Wales, UK. Xhibition will oversee Penderyn’s releases of single malt whiskies in the USA, launch a new distillery in Llandudno this spring, and publicize the company’s “coming of age” 21st anniversary in the American market. Production at Penderyn Distillery commenced in September of 2000, launching the rebirth of the whisky industry in Wales, which had been dormant for more than 100 years. Its products are exported to over 40 countries, including Canada, the USA, Japan, Russia, Singapore, Australia, and China.
Pazanga Healthcare Communications adds Cytovale, Epica Human Health, Eyenovia and Viz.ai to its client roster. The agency will support the new clients with customized programming elements ranging from brand positioning and messaging and brand design to content development, digital marketing, and traditional and social media. The clients’ market focus areas include life sciences for early Sepsis detection (Cytovale), high-definition multi-modality mobile imaging (Epica Human Health), ophthalmic biopharmaceuticals (Eyenovia) and AI-driven synchronized stroke detection and care coordination (Viz.ai). “While 2020 was a challenging year for people and businesses everywhere, it’s clear that the need for continued innovation in healthcare has never been more important,” said Pazanga Health CEO Laura Nobles.