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Coyne Public Relations lands MDLIVE, a national telehealth provider. Coyne PR will support MDLIVE with consumer awareness, media relations, thought leadership, corporate communications and social media. The collaboration kicked off in November 2020. MDLIVE serves over 60 million members nationwide through major health plans, hospitals and employers. “Coyne PR brought fantastic energy, strategic thinking and creative ideas to the table,” said MDLIVE chief growth officer Mindy Heintskill. MDLIVE joins a growing portfolio in digital health for Coyne PR, which includes digital therapeutics, digital medicines and digital health services.
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Xhibition signs up Penderyn Distillery in Wales, UK. Xhibition will oversee Penderyn’s releases of single malt whiskies in the USA, launch a new distillery in Llandudno this spring, and publicize the company’s “coming of age” 21st anniversary in the American market. Production at Penderyn Distillery commenced in September of 2000, launching the rebirth of the whisky industry in Wales, which had been dormant for more than 100 years. Its products are exported to over 40 countries, including Canada, the USA, Japan, Russia, Singapore, Australia, and China.
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Pazanga Healthcare Communications adds Cytovale, Epica Human Health, Eyenovia and Viz.ai to its client roster. The agency will support the new clients with customized programming elements ranging from brand positioning and messaging and brand design to content development, digital marketing, and traditional and social media. The clients’ market focus areas include life sciences for early Sepsis detection (Cytovale), high-definition multi-modality mobile imaging (Epica Human Health), ophthalmic biopharmaceuticals (Eyenovia) and AI-driven synchronized stroke detection and care coordination (Viz.ai). “While 2020 was a challenging year for people and businesses everywhere, it’s clear that the need for continued innovation in healthcare has never been more important,” said Pazanga Health CEO Laura Nobles.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
