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Coyne Public Relations lands MDLIVE, a national telehealth provider. Coyne PR will support MDLIVE with consumer awareness, media relations, thought leadership, corporate communications and social media. The collaboration kicked off in November 2020. MDLIVE serves over 60 million members nationwide through major health plans, hospitals and employers. “Coyne PR brought fantastic energy, strategic thinking and creative ideas to the table,” said MDLIVE chief growth officer Mindy Heintskill. MDLIVE joins a growing portfolio in digital health for Coyne PR, which includes digital therapeutics, digital medicines and digital health services.
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Xhibition signs up Penderyn Distillery in Wales, UK. Xhibition will oversee Penderyn’s releases of single malt whiskies in the USA, launch a new distillery in Llandudno this spring, and publicize the company’s “coming of age” 21st anniversary in the American market. Production at Penderyn Distillery commenced in September of 2000, launching the rebirth of the whisky industry in Wales, which had been dormant for more than 100 years. Its products are exported to over 40 countries, including Canada, the USA, Japan, Russia, Singapore, Australia, and China.
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Pazanga Healthcare Communications adds Cytovale, Epica Human Health, Eyenovia and Viz.ai to its client roster. The agency will support the new clients with customized programming elements ranging from brand positioning and messaging and brand design to content development, digital marketing, and traditional and social media. The clients’ market focus areas include life sciences for early Sepsis detection (Cytovale), high-definition multi-modality mobile imaging (Epica Human Health), ophthalmic biopharmaceuticals (Eyenovia) and AI-driven synchronized stroke detection and care coordination (Viz.ai). “While 2020 was a challenging year for people and businesses everywhere, it’s clear that the need for continued innovation in healthcare has never been more important,” said Pazanga Health CEO Laura Nobles.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
