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Coyne Public Relations lands MDLIVE, a national telehealth provider. Coyne PR will support MDLIVE with consumer awareness, media relations, thought leadership, corporate communications and social media. The collaboration kicked off in November 2020. MDLIVE serves over 60 million members nationwide through major health plans, hospitals and employers. “Coyne PR brought fantastic energy, strategic thinking and creative ideas to the table,” said MDLIVE chief growth officer Mindy Heintskill. MDLIVE joins a growing portfolio in digital health for Coyne PR, which includes digital therapeutics, digital medicines and digital health services.
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Xhibition signs up Penderyn Distillery in Wales, UK. Xhibition will oversee Penderyn’s releases of single malt whiskies in the USA, launch a new distillery in Llandudno this spring, and publicize the company’s “coming of age” 21st anniversary in the American market. Production at Penderyn Distillery commenced in September of 2000, launching the rebirth of the whisky industry in Wales, which had been dormant for more than 100 years. Its products are exported to over 40 countries, including Canada, the USA, Japan, Russia, Singapore, Australia, and China.
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Pazanga Healthcare Communications adds Cytovale, Epica Human Health, Eyenovia and Viz.ai to its client roster. The agency will support the new clients with customized programming elements ranging from brand positioning and messaging and brand design to content development, digital marketing, and traditional and social media. The clients’ market focus areas include life sciences for early Sepsis detection (Cytovale), high-definition multi-modality mobile imaging (Epica Human Health), ophthalmic biopharmaceuticals (Eyenovia) and AI-driven synchronized stroke detection and care coordination (Viz.ai). “While 2020 was a challenging year for people and businesses everywhere, it’s clear that the need for continued innovation in healthcare has never been more important,” said Pazanga Health CEO Laura Nobles.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
