The Institute for Public Relations is holding a Feb. 4 webinar on how to communicate effectively with audiences and break down resistance to the COVID-19 vaccine. “Overcoming Vaccine Hesitancy: A Tool for Practitioners” will share the results from a survey conducted in October as well as insights from a review conducted by the University of Florida’s Center for Public Interest Communications. The 16 social and behavioral psychologists, medical anthropologists, behavioral economists, neuroscientists and political communications scholars involved in the review addressed such topics as what drives vaccine hesitancy and how to make audiences more resilient against misinformation. The 12 p.m. webinar will be led by Center for Public Interest Communications director Ann Christiano and postdoctoral research associate Jack Barry. To find out more, or to register, click here.


MMGY Travel Intelligence will host a Feb. 2 webinar on the opportunities expected to result from the rise of interest in cannabis tourism. The event, the second in a three-part series, will focus on “adult-use cannabis tourism.” Presented by Enlightn Strategies president Brian Applegarth, the webinar will utilize data from “Cannabis Tourism: Opportunities, Issues & Strategies,” a report published by MMGY Travel Intelligence and Enlightn. Topics to be addressed include the role of cannabis in a destination’s ecosystem, cannabis-related experience development and revenue stream opportunities. To register for the event, click here.


The Hospitality Sales and Marketing Association International announces its schedule of virtual experiences and in-person events for 2021. HSMAI will begin the year with virtual experiences and transition to in-person events as it becomes safe to gather physically. HSMAI Americas is set to host three virtual experiences in March, including the HSMAI Adrian Awards Celebration on March 23, as well as the Curate Global Executive Insights Forum in May. The organization has also planned live events on Sept 28 and 29 in Dallas, and HSMAI Sales Leader Forum in October at a location to be announced. “The demand for HSMAI members and stakeholders to connect has been profound during the crisis,” said HSMAI president and CEO Robert Gilbert. “We believe this mix of virtual and face to face programs represents both the opportunity to learn and exchange best practices that will help our members lead the recovery for their hotels and hotel companies.” Visit the HSMAI Americas website for registration and more information on all HSMAI 2021 events and programs.