News of Firms: GCI Health Expands to Japan, India

Hemali Bhutani

GCI Health expands into Japan and India, complementing the agency’s current Asia-Pacific presence in Singapore and Hong Kong. GCI’s Japan offering is being led by Chitose Yamada, who serves as managing director, GCI Japan. She was most recently executive vice president, client experience, healthcare at Weber Shandwick. The agency’s expansion into India is being done via Genesis BCW’s pharma, health & wellness practice, which will become GCI Health India. Current Genesis BCW senior director Hemali Bhutani will be managing director of the unit, with Genesis BCW director serving as deputy managing director. “Japan and India are critical healthcare markets which we look forward to fully servicing via our footprint expansion,” said GCI Health Asia-Pacific regional marketing director Rikki Jones.

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R&CPMK has acquired brand experience and sponsorship agency Advantage. As part of the expansion, Advantage’s creative, production, experiential, sponsorship consulting and event marketing divisions will operate under the R&CPMK name as part of the agency’s portfolio. The move will also bring together R&CPMK’s existing creative services division with Advantage’s Creative Studio, providing the ability to offer clients a wider range of enhanced programs and tools. Executive creative director and senior vice president Jaime Cabrera will oversee R&CPMK’s new Creative Studio, which will include integrated global creative strategy and campaign development, social content and immersive new media concepts, experiential event design and logo development. Victoria Greene, executive vice president, brand growth and experiential, will lead the agency’s brand experience team, which will focus on sponsorship consulting and experiential marketing.