GCI Health expands into Japan and India, complementing the agency’s current Asia-Pacific presence in Singapore and Hong Kong. GCI’s Japan offering is being led by Chitose Yamada, who serves as managing director, GCI Japan. She was most recently executive vice president, client experience, healthcare at Weber Shandwick. The agency’s expansion into India is being done via Genesis BCW’s pharma, health & wellness practice, which will become GCI Health India. Current Genesis BCW senior director Hemali Bhutani will be managing director of the unit, with Genesis BCW director serving as deputy managing director. “Japan and India are critical healthcare markets which we look forward to fully servicing via our footprint expansion,” said GCI Health Asia-Pacific regional marketing director Rikki Jones.
Brodeur Partners CEO Andrea Coville writes "Creating Relevance in a Time of Uncertainty," which uses new quantitative data, as well as practical cases from Brodeur clients, to shed light on the attitudes and behaviors that are taking shape to solve the nation’s pressing problems. Written with New York Times contributor Paul B. Brown, the book includes seven in-depth case studies of organizations from the business, education and nonprofit worlds that have created, enhanced and sustained their relevance. It looks at customer mindsets, clusters of relevance, multicultural tribes, Gen Z perspectives and social media’s influence, as well as examining business leaders’ confidence in the Biden presidency. Among its findings: customers and employees long for business leadership to demonstrate a higher purpose, and almost three-quarters of respondents (74 percent) think that “every person’s views should be respected.” To pre-order the book, click here.
R&CPMK has acquired brand experience and sponsorship agency Advantage. As part of the expansion, Advantage’s creative, production, experiential, sponsorship consulting and event marketing divisions will operate under the R&CPMK name as part of the agency’s portfolio. The move will also bring together R&CPMK’s existing creative services division with Advantage’s Creative Studio, providing the ability to offer clients a wider range of enhanced programs and tools. Executive creative director and senior vice president Jaime Cabrera will oversee R&CPMK’s new Creative Studio, which will include integrated global creative strategy and campaign development, social content and immersive new media concepts, experiential event design and logo development. Victoria Greene, executive vice president, brand growth and experiential, will lead the agency’s brand experience team, which will focus on sponsorship consulting and experiential marketing.