Pearl Gabel
Pearl Gabel

Kivvit has hired Pearl Gabel, Jersey Governor Phil Murphy’s digital maven, as director of brand strategy and integration.

She is known for an innovative and witty approach to social media. After kicking off New Jersey’s official Twitter site in 2019, Gabel responded to the question, “Who let New Jersey have a Twitter?,” with, “Your Mom.” That tweet generated 475K likes and global media attention.

“For three years, Pearl Gabel has worked tirelessly to transform our social media and digital presence — making it more accessible, more engaging, and more Jersey,” said Murphy in a statement. “Pearl is nothing short of an extraordinary professional, and her creativity has been an incredible asset to my administration.”

Before crossing the Hudson, Gabel was New York mayor Bill DeBlasio’s director of video. She has worked as writer, photographer and video producer for the New York Times, Wall Street Journal, Daily News, NBC News, and Reuters.

Kivvit has offices in Asbury Park, New York City, Chicago, Washington D.C., Miami and Boston.

Kivvit ranked No. 15 on O’Dwyer’s rankings of independent PR firms with $33M fees in 2019.