IBM has named Carla Piñeyro Sublett senior vice president and chief marketing officer.

Carla Piñeyro SublettCarla Piñeyro Sublett

She succeeds Michelle Peluso, who left Big Blue in January to join retail pharmacy giant CVS Health as chief customer officer, a new position.

Sublett joins IBM from National Instruments, where she spent two years as the executive vice president, CMO and general manager of that company’s portfolio business. Prior to that, she served as CMO of cloud company Rackspace. She previously spent 16 years at Dell, where she was CMO of the Latin America region.

Sublett will oversee all of IBM’s global marketing, brand initiatives and client feedback. Her team will include marketing professionals located in dozens of countries.

“It’s very meaningful to me to be part of a company whose brand is rooted in such strong values, which have played a powerful role in doing good and changing how the world works,” Sublett said in a statement posted to Twitter.