Laredo, the self-described “Gateway to Mexico," is looking for a marketing firm to bolster its brand awareness to help position it as a top destination to visit in Texas.
Located deep in the heart of South Texas at mile marker No. 1 on Interstate 35, the city of 250K people borders Nuevo Laredo, Mexico.
The Laredo Convention and Visitors Bureau wants a firm to increase overnight stays, drive traffic to its website, increase social media interactions, spearhead PR efforts, manage advertising buys and develop a crisis management program.
Proposals are due Feb. 18. Due to the COVID-19 pandemic, the CV&B encourages firms to submit responses electronically to Laredo’s CIT-E-Bid procurement site.