EVINS rebrands Schaller & Weber, a purveyor of traditional German sausages and cuts. The agency will be responsible for developing the outreach strategy for the rebrand, as well as conducting all outward-facing communications efforts relating to the new packaging and brand identity being introduced. Founded in 1937, Schaller & Weber sells its products from a store in Manhattan’s Yorkville neighborhood, as well as online.
Lou Hammond Group adds imaware, Russell Lands On Lake Martin and The Alida to its client roster. LHG will be providing public relations/corporate communications, strategic planning, branding and digital marketing for each of the clients. Imaware is a Texas-based digital health platform that gives users access to remote screening and monitoring of such conditions as COVID-19, cardiovascular disease, prostate cancer and autoimmune disorders. Russell Lands On Lake Martin operates numerous real estate entities and businesses that serve the Lake Martin, Alabama, area. The Alida is a 173-room hotel situated on River Street in Savannah, Georgia’s Warehouse District.
TURNER signs up wellness brands Nuun and STEEZY Studio. For Nuun, which offers electrolyte tablets and powders, the agency will lead national PR, expanding the brand’s reach and highlighting its mission, values and product. STEEZY Studio, a dance technology company that provides curated virtual classes, has engaged TURNER to create and implement media and influencer strategy for the brand. In addition, the agency has grown its roster of hotel clients with the addition of Denver’s The Rally Hotel as well as Tampa’s JW Marriott Tampa Water Street and its sister property, Tampa Marriott Water Street.