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| Onney Crawley |
Goodwill Industries International names Onney Crawley chief marketing officer, effective Feb. 16. Crawley comes to Goodwill from Serta Simmons Bedding, where she was most recently vice president of marketing. She has also held executive marketing positions at Sears, Mars and Wrigley. In her new post, Crawley will work with Goodwill’s executive team to bolster the brand as well as attract new and expand existing relationships with Goodwill customers, advocates, funders, job seekers and employers. “Onney has led successful marketing campaigns and driven profitable growth for iconic consumer brands,” said Goodwill president and CEO Steven C. Preston. “Her experience and oversight managing brand re-positioning, consumer segmentation and partner development will help increase brand awareness for Goodwill.”
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| Scott Goldberg |
Carve Communications appoints Scott Goldberg managing director and executive vice president of client services, establishing a presence for the Miami-based agency in Chicago. Goldberg comes to Carve from Southard Communications, where he was a senior vice president. In his new role, Goldberg will be responsible for providing strategic direction for the agency’s client roster, managing and developing the staff as well as advancing the delivery of the firm’s range of services. “What makes Scott special isn’t just his client relations skills or media relationships or his ability to shape young talent, it’s his uncanny way to take learnings from a campaign and apply it to the rest of the agency in a way that benefits all of our client partners,” said Carve founder and CEO David Barkoe.
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| April Harding |
Stratacomm brings on April Harding as digital director, supporting the agency’s work with the American Association of State Highway and Transportation Officials, World Food Program and Amtrak. Harding joins Stratacomm from medical education platform Wellspring, where she was co-founder and chief technology officer. She was previously a vice president at GMMB. Stratacomm has also hired Gina Grundman, formerly media coordinator at marketing agency Team Velocity, as associate media planner, with responsibility over researching, planning and targeting audiences.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
