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| Onney Crawley |
Goodwill Industries International names Onney Crawley chief marketing officer, effective Feb. 16. Crawley comes to Goodwill from Serta Simmons Bedding, where she was most recently vice president of marketing. She has also held executive marketing positions at Sears, Mars and Wrigley. In her new post, Crawley will work with Goodwill’s executive team to bolster the brand as well as attract new and expand existing relationships with Goodwill customers, advocates, funders, job seekers and employers. “Onney has led successful marketing campaigns and driven profitable growth for iconic consumer brands,” said Goodwill president and CEO Steven C. Preston. “Her experience and oversight managing brand re-positioning, consumer segmentation and partner development will help increase brand awareness for Goodwill.”
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| Scott Goldberg |
Carve Communications appoints Scott Goldberg managing director and executive vice president of client services, establishing a presence for the Miami-based agency in Chicago. Goldberg comes to Carve from Southard Communications, where he was a senior vice president. In his new role, Goldberg will be responsible for providing strategic direction for the agency’s client roster, managing and developing the staff as well as advancing the delivery of the firm’s range of services. “What makes Scott special isn’t just his client relations skills or media relationships or his ability to shape young talent, it’s his uncanny way to take learnings from a campaign and apply it to the rest of the agency in a way that benefits all of our client partners,” said Carve founder and CEO David Barkoe.
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| April Harding |
Stratacomm brings on April Harding as digital director, supporting the agency’s work with the American Association of State Highway and Transportation Officials, World Food Program and Amtrak. Harding joins Stratacomm from medical education platform Wellspring, where she was co-founder and chief technology officer. She was previously a vice president at GMMB. Stratacomm has also hired Gina Grundman, formerly media coordinator at marketing agency Team Velocity, as associate media planner, with responsibility over researching, planning and targeting audiences.
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
FGS Global brings on Global Counsel's Joe Palombo as a partner in the firm’s London office... SJW Group, an investor-owned pure-play water and wastewater utility, names Nazan Riahei as VP of communications, a newly created role... Measurabl, an ESG tech platform for real estate, names Chris Zegal SVP of marketing
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