MMGY Global takes on Destination Greater Victoria, the official destination marketing organization for the Greater Victoria region of British Columbia. The agency will plan, develop, execute and track results for Destination Greater Victoria’s marketing initiatives and brand advertising program. It will also work to create a cohesive brand platform for Destination Greater Victoria, previously known as Tourism Victoria. “Our RFP process demonstrated that MMGY Global is the best agency to fulfill our needs. Additionally, MMGY Global has demonstrated through their actions that they are committed to responsible and sustainable travel and diversity and inclusion, two important values of our organization and our community,” said Destination Greater Victoria CEO Paul Nursey.
The Pollack Group scoops up Happy Wax, which manufactures, markets and sells wax warmers and scented wax melts. The agency will assist Happy Wax in its efforts to expand its business nationally. “Customer awareness and education are top of mind for us. The Pollack Group’s credentials and deep experience working with consumer brands were a key factor in our decision to bring them on,” said But more than that, they’re not afraid to disagree or offer competing points of view, which is invaluable to the client relationship,” said Alessandra Pollare, marketing director at Bootstrap Brands, the parent company of Happy Wax.
Wagstaff Media & Marketing picks up Travellers Autobarn. Wagstaff will work to increase brand awareness for the company and grow its user base in the U.S. market. Travellers Autobarn launched in Sydney, Australia in 1993, expanded to New Zealand in 2016, and now operates in the U.S. with locations in Los Angeles, San Francisco, and Las Vegas. “We are seizing the moment to take on the U.S. with Wagstaff’s expertise, creativity, and connections which we’re confident will give us the competitive advantage we need to help accelerate our growth in this market,” said Travellers Autobarn founder and managing director Peter Burke.