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MMGY Global takes on Destination Greater Victoria, the official destination marketing organization for the Greater Victoria region of British Columbia. The agency will plan, develop, execute and track results for Destination Greater Victoria’s marketing initiatives and brand advertising program. It will also work to create a cohesive brand platform for Destination Greater Victoria, previously known as Tourism Victoria. “Our RFP process demonstrated that MMGY Global is the best agency to fulfill our needs. Additionally, MMGY Global has demonstrated through their actions that they are committed to responsible and sustainable travel and diversity and inclusion, two important values of our organization and our community,” said Destination Greater Victoria CEO Paul Nursey.
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The Pollack Group scoops up Happy Wax, which manufactures, markets and sells wax warmers and scented wax melts. The agency will assist Happy Wax in its efforts to expand its business nationally. “Customer awareness and education are top of mind for us. The Pollack Group’s credentials and deep experience working with consumer brands were a key factor in our decision to bring them on,” said But more than that, they’re not afraid to disagree or offer competing points of view, which is invaluable to the client relationship,” said Alessandra Pollare, marketing director at Bootstrap Brands, the parent company of Happy Wax.
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Wagstaff Media & Marketing picks up Travellers Autobarn. Wagstaff will work to increase brand awareness for the company and grow its user base in the U.S. market. Travellers Autobarn launched in Sydney, Australia in 1993, expanded to New Zealand in 2016, and now operates in the U.S. with locations in Los Angeles, San Francisco, and Las Vegas. “We are seizing the moment to take on the U.S. with Wagstaff’s expertise, creativity, and connections which we’re confident will give us the competitive advantage we need to help accelerate our growth in this market,” said Travellers Autobarn founder and managing director Peter Burke.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
