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MMGY Global takes on Destination Greater Victoria, the official destination marketing organization for the Greater Victoria region of British Columbia. The agency will plan, develop, execute and track results for Destination Greater Victoria’s marketing initiatives and brand advertising program. It will also work to create a cohesive brand platform for Destination Greater Victoria, previously known as Tourism Victoria. “Our RFP process demonstrated that MMGY Global is the best agency to fulfill our needs. Additionally, MMGY Global has demonstrated through their actions that they are committed to responsible and sustainable travel and diversity and inclusion, two important values of our organization and our community,” said Destination Greater Victoria CEO Paul Nursey.
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The Pollack Group scoops up Happy Wax, which manufactures, markets and sells wax warmers and scented wax melts. The agency will assist Happy Wax in its efforts to expand its business nationally. “Customer awareness and education are top of mind for us. The Pollack Group’s credentials and deep experience working with consumer brands were a key factor in our decision to bring them on,” said But more than that, they’re not afraid to disagree or offer competing points of view, which is invaluable to the client relationship,” said Alessandra Pollare, marketing director at Bootstrap Brands, the parent company of Happy Wax.
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Wagstaff Media & Marketing picks up Travellers Autobarn. Wagstaff will work to increase brand awareness for the company and grow its user base in the U.S. market. Travellers Autobarn launched in Sydney, Australia in 1993, expanded to New Zealand in 2016, and now operates in the U.S. with locations in Los Angeles, San Francisco, and Las Vegas. “We are seizing the moment to take on the U.S. with Wagstaff’s expertise, creativity, and connections which we’re confident will give us the competitive advantage we need to help accelerate our growth in this market,” said Travellers Autobarn founder and managing director Peter Burke.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
