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MMGY Global takes on Destination Greater Victoria, the official destination marketing organization for the Greater Victoria region of British Columbia. The agency will plan, develop, execute and track results for Destination Greater Victoria’s marketing initiatives and brand advertising program. It will also work to create a cohesive brand platform for Destination Greater Victoria, previously known as Tourism Victoria. “Our RFP process demonstrated that MMGY Global is the best agency to fulfill our needs. Additionally, MMGY Global has demonstrated through their actions that they are committed to responsible and sustainable travel and diversity and inclusion, two important values of our organization and our community,” said Destination Greater Victoria CEO Paul Nursey.
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The Pollack Group scoops up Happy Wax, which manufactures, markets and sells wax warmers and scented wax melts. The agency will assist Happy Wax in its efforts to expand its business nationally. “Customer awareness and education are top of mind for us. The Pollack Group’s credentials and deep experience working with consumer brands were a key factor in our decision to bring them on,” said But more than that, they’re not afraid to disagree or offer competing points of view, which is invaluable to the client relationship,” said Alessandra Pollare, marketing director at Bootstrap Brands, the parent company of Happy Wax.
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Wagstaff Media & Marketing picks up Travellers Autobarn. Wagstaff will work to increase brand awareness for the company and grow its user base in the U.S. market. Travellers Autobarn launched in Sydney, Australia in 1993, expanded to New Zealand in 2016, and now operates in the U.S. with locations in Los Angeles, San Francisco, and Las Vegas. “We are seizing the moment to take on the U.S. with Wagstaff’s expertise, creativity, and connections which we’re confident will give us the competitive advantage we need to help accelerate our growth in this market,” said Travellers Autobarn founder and managing director Peter Burke.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
The Brandman Agency adds Lighthouse Hotel Management, the operational arm of Molo Hotel Group, to its portfolio... Harvest Communications picks up investor relations and corporate communications consulting duties for SafeSpace Global Corporation... William Mills Agency is engaged by payment management and receivables company CheckAlt.
