Subject Matter hires Maggie Bergin as senior vice president for client leadership. Bergin joins Subject Matter from RP3 Agency, where she led integrated communications and digital campaigns for clients from real estate, healthcare and business sectors. She was previously group account director at Sensis and director of brand development for the National 4-H Council. In her new post, Bergin will lead a team of 15 account directors and managers, manage client relationships and develop new business. “Maggie’s sweet spot is helping teams deliver creative solutions and new ideas,” said founding partner Paul Frick.
The Trevor Project, a suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer & questioning young people, brings on Joshua Weaver as vice president of marketing, a newly created position. Weaver was previously director of media strategy at Thrive Global, where he oversaw all paid media and content marketing campaigns, as well as paid social and native campaigns across platforms such as Facebook, Instagram and Google Ads. He has also served as director of media at VICE. In his new post, Weaver will collaborate with teams across The Trevor Project's key program areas, including crisis services, peer support, research, education and advocacy, to implement digital-first campaigns. He will also oversee the organization’s owned platforms, media strategy, cause marketing, and brand partnerships. “With Joshua's expertise, we'll be able to connect with more LGBTQ young people than ever," said The Trevor Project chief growth officer Calvin Stowell.
GreenRoom names Joe Pollicino director, digital. Pollicino comes to the agency from Hot Paper Lantern, where he was social lead. Before that, he was social media manager at web advertising platform Outbrain. In his new position, he’ll oversee paid efforts and the agency’s recently expanded data intelligence practice. With a background in deriving data-driven insights on both paid and earned programs, he’ll also provide counsel to the agency’s clients.