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Zapwater Communications signs up real estate developer and investor, Contour. Zapwater is charged with creating a comprehensive communications strategy for the developer, promoting key company initiatives and upcoming developments. The account will be managed out of Zapwater’s Los Angeles office. Scope of work includes media relations, events and partnerships. Known for transforming spaces, businesses and communities, Contour’s expertise includes asset management, design, architecture and construction.
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Matter Communications picks up Tricentis, a testing platform for modern cloud and enterprise applications. Matter will execute a comprehensive PR and media relations program focused on furthering Tricentis as a trusted industry leader and market disruptor across the enterprise applications, DevOps and cloud spaces. Its work includes social media management, strategic content creation and aggressive development of C-suite thought-leadership platforms to support the company’s growth. “The Matter team demonstrated a proven history of creating inroads with key business media and making noise in the crowded technology arenas we operate in,” said Tricentis head of corporate communications Erica Coleman.
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Bullfrog + Baum lands Oakwood for media relations strategy and supporting new marketing initiatives as the brand expands. A pioneer in the extended-stay segment, Oakwood manages a portfolio of more than 80 properties in 13 countries, including 20 new openings in the pipeline, many of which are slated for opening this year.
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Hill+Knowlton Strategies is working with independent climate change think tank E3G as it prepares to participate in the 26th UN Climate Change Conference, which will be held this November in Glasgow, Scotland, after having been delayed due to COVID-19 last year. H+K’s Better Impact team will provide counsel and communications expertise to businesses looking to engage with the climate summit. In addition, E3G will advise H+K clients who wish to show climate leadership at COP26. “H+K delivered outstanding cut-through for E3G at the 2015 Paris Summit, helping establish us as independent experts and ensure balanced media reporting,” said E3G chief executive Nick Mabey.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
