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Zapwater Communications signs up real estate developer and investor, Contour. Zapwater is charged with creating a comprehensive communications strategy for the developer, promoting key company initiatives and upcoming developments. The account will be managed out of Zapwater’s Los Angeles office. Scope of work includes media relations, events and partnerships. Known for transforming spaces, businesses and communities, Contour’s expertise includes asset management, design, architecture and construction.
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Matter Communications picks up Tricentis, a testing platform for modern cloud and enterprise applications. Matter will execute a comprehensive PR and media relations program focused on furthering Tricentis as a trusted industry leader and market disruptor across the enterprise applications, DevOps and cloud spaces. Its work includes social media management, strategic content creation and aggressive development of C-suite thought-leadership platforms to support the company’s growth. “The Matter team demonstrated a proven history of creating inroads with key business media and making noise in the crowded technology arenas we operate in,” said Tricentis head of corporate communications Erica Coleman.
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Bullfrog + Baum lands Oakwood for media relations strategy and supporting new marketing initiatives as the brand expands. A pioneer in the extended-stay segment, Oakwood manages a portfolio of more than 80 properties in 13 countries, including 20 new openings in the pipeline, many of which are slated for opening this year.
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Hill+Knowlton Strategies is working with independent climate change think tank E3G as it prepares to participate in the 26th UN Climate Change Conference, which will be held this November in Glasgow, Scotland, after having been delayed due to COVID-19 last year. H+K’s Better Impact team will provide counsel and communications expertise to businesses looking to engage with the climate summit. In addition, E3G will advise H+K clients who wish to show climate leadership at COP26. “H+K delivered outstanding cut-through for E3G at the 2015 Paris Summit, helping establish us as independent experts and ensure balanced media reporting,” said E3G chief executive Nick Mabey.
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
