 |
JC Communications lands XO Juliet, which writes wedding proposals, vows, and other communications, and Small Business Expo, a business networking and educational event. The agency will be handling media outreach (creating buzz, responding to journalist requests, story pitching, etc.) for both clients. In addition, JC will seek partnerships with jewelry stores and other wedding-related companies for XO Juliet.
 |
Cindy Riccio Communications launches swimwear company Coco Reef’s Flaunt Your Shape in Every State Campaign. CRC will execute a fully integrated PR and digital marketing campaign to spread awareness of The Flaunt Your Shape in Every State Road Trip, a virtual road trip in March that Coco Reef, which produces bra-sized swimwear, is sponsoring along with Lycra. The promotion aims to spread a message of body positivity from coast to coast. Throughout the year, 50 influencers representing each state will promote the company’s swimwear and reject the notion that beauty is one size fits all. “We have a lot planned for this year and we couldn’t ask for a better agency with deep rooted bra and fit solution experience to ensure success,” said Coco Reef founder and CEO Rosemarie Di Lorenzo.
 |
5W Public Relations is engaged by Vystar Corporation to work on communication and marketing efforts for the company’s RxAir UV light air purification products. 5WPR will focus on a strategic media relations program across broadcast, print and online publications, as well as implementing a targeted influencer campaign. Vystar says that RxAir has been proven to destroy more than 99.9 percent of airborne bacteria and viruses, including multiple strains of the Coronavirus, flu, H1N1, pneumonia, strep and the common cold. “With so many consumers, educators and businesses seeking products that truly work to keep their families, students, and colleagues healthy, it's more important than ever to ensure we are educating and reaching as many people as possible through all relevant media and social channels," said Vystar CEO Steve Rotman.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
