 |
JC Communications lands XO Juliet, which writes wedding proposals, vows, and other communications, and Small Business Expo, a business networking and educational event. The agency will be handling media outreach (creating buzz, responding to journalist requests, story pitching, etc.) for both clients. In addition, JC will seek partnerships with jewelry stores and other wedding-related companies for XO Juliet.
 |
Cindy Riccio Communications launches swimwear company Coco Reef’s Flaunt Your Shape in Every State Campaign. CRC will execute a fully integrated PR and digital marketing campaign to spread awareness of The Flaunt Your Shape in Every State Road Trip, a virtual road trip in March that Coco Reef, which produces bra-sized swimwear, is sponsoring along with Lycra. The promotion aims to spread a message of body positivity from coast to coast. Throughout the year, 50 influencers representing each state will promote the company’s swimwear and reject the notion that beauty is one size fits all. “We have a lot planned for this year and we couldn’t ask for a better agency with deep rooted bra and fit solution experience to ensure success,” said Coco Reef founder and CEO Rosemarie Di Lorenzo.
 |
5W Public Relations is engaged by Vystar Corporation to work on communication and marketing efforts for the company’s RxAir UV light air purification products. 5WPR will focus on a strategic media relations program across broadcast, print and online publications, as well as implementing a targeted influencer campaign. Vystar says that RxAir has been proven to destroy more than 99.9 percent of airborne bacteria and viruses, including multiple strains of the Coronavirus, flu, H1N1, pneumonia, strep and the common cold. “With so many consumers, educators and businesses seeking products that truly work to keep their families, students, and colleagues healthy, it's more important than ever to ensure we are educating and reaching as many people as possible through all relevant media and social channels," said Vystar CEO Steve Rotman.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
