JC Communications lands XO Juliet, which writes wedding proposals, vows, and other communications, and Small Business Expo, a business networking and educational event. The agency will be handling media outreach (creating buzz, responding to journalist requests, story pitching, etc.) for both clients. In addition, JC will seek partnerships with jewelry stores and other wedding-related companies for XO Juliet.
Cindy Riccio Communications launches swimwear company Coco Reef’s Flaunt Your Shape in Every State Campaign. CRC will execute a fully integrated PR and digital marketing campaign to spread awareness of The Flaunt Your Shape in Every State Road Trip, a virtual road trip in March that Coco Reef, which produces bra-sized swimwear, is sponsoring along with Lycra. The promotion aims to spread a message of body positivity from coast to coast. Throughout the year, 50 influencers representing each state will promote the company’s swimwear and reject the notion that beauty is one size fits all. “We have a lot planned for this year and we couldn’t ask for a better agency with deep rooted bra and fit solution experience to ensure success,” said Coco Reef founder and CEO Rosemarie Di Lorenzo.
5W Public Relations is engaged by Vystar Corporation to work on communication and marketing efforts for the company’s RxAir UV light air purification products. 5WPR will focus on a strategic media relations program across broadcast, print and online publications, as well as implementing a targeted influencer campaign. Vystar says that RxAir has been proven to destroy more than 99.9 percent of airborne bacteria and viruses, including multiple strains of the Coronavirus, flu, H1N1, pneumonia, strep and the common cold. “With so many consumers, educators and businesses seeking products that truly work to keep their families, students, and colleagues healthy, it's more important than ever to ensure we are educating and reaching as many people as possible through all relevant media and social channels," said Vystar CEO Steve Rotman.