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WPP picks up DTI Digital, a Brazilian digital innovation and software engineering company. Brazil is the largest market for WPP in Latin America. The acquisition is part of WPP’s move to expand its presence in the areas of experience, commerce and technology. DTI’s services include the development of back-office support systems such as supply automation and data collection software, as well as consumer-facing applications and platforms including e-commerce marketplaces and customer service interfaces. Based in Belo Horizonte, the company was founded in 2009 and employs 800 people. “Our clients are looking for fully integrated solutions that combine creativity with cutting-edge technology to help them adapt and respond to the rapidly shifting business environment,” said WPP chief executive officer Mark Read.
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Two Nil Holdings, a global marketing services network, acquires St@rt, a growth acceleration consultancy. As part of the acquisition, St@rt founder Greg Castronuovo will join Two Nil Holdings as COO. In this position, he will focus his attention across the network’s operating assets (Juice Media, TWO NIL and GlitchAi). He will also continue to incubate St@rt as a growth accelerator and seek out new investments and emerging technologies to add to Two Nil Holdings’ operations. Two Nil Holdings CEO Mark Zamuner remains in his position. “Greg’s progressive and humanistic approach to management makes him a perfect cultural fit for our group,” said Zamuner. “We share the same vision: a reinvention of how an ‘agency’ engages with clients and the marketplace that is made in the image of the entrepreneurs running the most disruptive DTC brands in the world.”
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| Scott Tranchemontagne, E.J. Powers |
Montagne Communications, a Manchester, NH-based firm, has been renamed Montagne Powers, recognizing longtime partner E.J. Powers as an integral part of the company’s brand. Founded by Scott Tranchemontagne, the agency works with corporate clients, government agencies, startups and nonprofits, providing services that include public/media relations, community relations, crisis communications, brand development, advertising, website development and management, digital media. Montagne Powers has also launched a new website—www.montagnepowers.com. “We have built an agency that is a trusted advisor to clients and a credible resource to the media. This is a result of our strong, working partnership, and the efforts of our talented, experienced team,” said Tranchemontagne.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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