SourceCode Communications lands Heap, a product analytics solution that helps product, marketing, and customer success teams understand their users and make data-driven decisions, and Speechmatics, a UK-based provider of any-context speech recognition technology. SourceCode is helping Heap develop a messaging platform that sparks engagement across earned, owned and digital channels. Speechmatics is working with SourceCode, their first US PR agency, to drive media relations and thought leadership efforts in the American market. “SourceCode has been instrumental in helping us put a stake in the ground in the US,” said Speechmatics senior campaigns and communications manager Georgina Robertson. “We’ve been pleased with their proactivity, creativity and thoughtfulness, and look forward to what we’ll continue to accomplish through our partnership.”
R&J Strategic Communications wins commercial real estate builder and owner Diversified Properties. R&J will create and implement a comprehensive integrated communications strategy to enhance awareness of the brand through a mix of traditional public relations strategies and digital tactics. The agency will also work to grow Diversified Properties’ position as a thought leader in the value-add real estate space and reinforce the company’s ability to capitalize on emerging value-add opportunities. Diversified Properties has developed real estate valued at more than $1.5 billion across New Jersey, New York, Pennsylvania, Maryland and Connecticut, and boasts a portfolio valued in excess of $500 million.
MSSmedia picks up 3rd Medical Recruiting Battalion of the United States Army Medical Recruiting Brigade, located in Fort Knox, KY. The Miami-based agency will provide the battalion with a branding and awareness campaign to attract and encourage professional students within the healthcare industry to apply for the battalion’s Health Professions Scholarship Program. The traditional outdoor advertising awareness campaign will target selected university campuses. MSSmedia also provides digital marketing services for the New York Army National Guard and the Minnesota Army National Guard.