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Zapwater Communications has been engaged by the Montserrat Tourism Division for media relations activations in North America. The agency will lead Montserrat’s Remote Workers Stamp initiative, which offers year-long visas to remote workers, and will execute other promotional campaigns for the island. The account will be managed out of Zapwater’s Miami office and the scope of work includes virtual events and partnerships. Known as the Emerald Isle of the Caribbean for its resemblance to the coast of Ireland and the Irish ancestry of many of its inhabitants, Montserrat is the only country outside of Ireland to celebrate St Patrick’s Day as a national holiday.
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French/West/Vaughan is selected by private equity firm Sherpa Collaborative to handle public relations efforts for the organization and multiple associated brands. FWV has already begun work on behalf of the firm, with an initial focus on increasing awareness and driving sales for its consumer-facing brands Lawson Hammock and Andador, a woven belt collection, through a national media relations campaign. Sherpa Collaborative helps launch and grow businesses through investment, acquisition, incubation and consulting. “We have worked with the team at FWV in different capacities over the years, so we know firsthand about their impressive depth of experience across industries that align with our portfolio,” said Sherpa Collaborative founding partner Pete Pagano.
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JC Communications is named agency of record for Carne Collective, an Argentinian beef subscription box company. The agency will be executing media relations and influencer outreach for the company. Carne Collective says it is the first company to bring Angus-certified Argentinian beef to the U.S. Its grass-fed meat is raised using what it calls “regenerative farming” and is shipped in carbon neutral-boxes with non-GMO cornstarch lining that dissolves in the sink and recyclable gel cold packs that can be cut open and used as plant food.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
