Brunswick Group is handling Dublin-based Total Produce plc’s merger with Dole Food Co. to create the world’s largest fresh fruit and vegetables company.

Total, which is Europe’s No. 1 fresh produce company, owns a 45 percent stake in Dole, with Castle & Cooke holding the rest.

The combined entity will take on the Dole name, launch an IPO and trade on the New York Stock Exchange with sales in the $10B range.

It will rank as the leader in the sale of bananas, pineapples and fresh vegetables and have increased share in growth categories (avocados) and organic produce.

Carl McCann, chairman of Total, said the partners have more than 170 years of fresh produce marketing experience, a highly diversified portfolio, resilient earnings and a strong balance sheet.

Dublin will be the global headquarters of Dole plc and Charlotte will serve as headquarters for the Americas.

Brunswick Group has Blake Sonnenshein and Elizabeth Volpe representing Total Produce.

They are supported in Ireland by Brian Bell of Wilson Hartnell PR, which is part of Ogilvy.