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FleishmanHillard handles the launch of the Health Action Alliance, a partnership between business, communications and public health organizations to strengthen and accelerate the business community’s response to COVID-19. HAA was launched by The Ad Council, Business Roundtable, the CDC Foundation, the de Beaumont Foundation and the Robert Wood Johnson Foundation. On its website, healthaction.org, the organization provides free best-in-class tools, resources, training and events for the business community to help companies deliver trusted, fact-based health communications to employees and encourage consumers to make informed decisions about COVID-19 vaccines. “The Alliance was created on the belief that health is everybody’s business. In order for us to move forward, it is imperative that businesses—large, small and mid-sized—all have access to the tools and resources needed to stop the spread of COVID-19 and return to work safely,” said CDC Foundation president Judy Monroe, MD.
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MMGY Global launches MMGY Travel Intelligence Europe, a UK-based research operation, with the opening of its new London office. The office will be led by Cees Bosselaar, who joins the firm as managing director, MMGY Travel Intelligence Europe. Bosselaar, who was previously vice president, business development at market research firm Phocuswright, will oversee services including visitor and guest analyses, resident sentiment, brand lift, competitive analyses, creative testing and other custom research studies. He will also lead the upcoming launch of MMGY Travel Intelligence’s Portrait of European Travellers syndicated study. “The expansion of MMGY Travel Intelligence into Europe is a critical milestone in our goal of establishing research and insight as the foundation of strategy for our entire global portfolio of clients,” said global head of MMGY Travel Intelligence Chris Davidson.
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The Story Mob, a female-owned agency, has launched a rebrand that goes past its focus on esports to address the needs of organizations and brand partners looking to tap into gaming culture—which in addition to sports, encompasses entertainment, music and fashion. Timed with the third anniversary of the agency’s founding by Anna Rozwandowicz and Nicola Piggott, the rebrand includes a new website and updated agency services. “Whether it's streaming, apparel, music or more, gaming culture affects so much of our digital lives,” said Piggott. “We wanted our new branding to reflect that breadth and to showcase our amazing team's expertise across gaming-adjacent industries.”
IPREX names Big Picture PR in San Fransico, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
