FleishmanHillard handles the launch of the Health Action Alliance, a partnership between business, communications and public health organizations to strengthen and accelerate the business community’s response to COVID-19. HAA was launched by The Ad Council, Business Roundtable, the CDC Foundation, the de Beaumont Foundation and the Robert Wood Johnson Foundation. On its website, healthaction.org, the organization provides free best-in-class tools, resources, training and events for the business community to help companies deliver trusted, fact-based health communications to employees and encourage consumers to make informed decisions about COVID-19 vaccines. “The Alliance was created on the belief that health is everybody’s business. In order for us to move forward, it is imperative that businesses—large, small and mid-sized—all have access to the tools and resources needed to stop the spread of COVID-19 and return to work safely,” said CDC Foundation president Judy Monroe, MD.
MMGY Global launches MMGY Travel Intelligence Europe, a UK-based research operation, with the opening of its new London office. The office will be led by Cees Bosselaar, who joins the firm as managing director, MMGY Travel Intelligence Europe. Bosselaar, who was previously vice president, business development at market research firm Phocuswright, will oversee services including visitor and guest analyses, resident sentiment, brand lift, competitive analyses, creative testing and other custom research studies. He will also lead the upcoming launch of MMGY Travel Intelligence’s Portrait of European Travellers syndicated study. “The expansion of MMGY Travel Intelligence into Europe is a critical milestone in our goal of establishing research and insight as the foundation of strategy for our entire global portfolio of clients,” said global head of MMGY Travel Intelligence Chris Davidson.
The Story Mob, a female-owned agency, has launched a rebrand that goes past its focus on esports to address the needs of organizations and brand partners looking to tap into gaming culture—which in addition to sports, encompasses entertainment, music and fashion. Timed with the third anniversary of the agency’s founding by Anna Rozwandowicz and Nicola Piggott, the rebrand includes a new website and updated agency services. “Whether it's streaming, apparel, music or more, gaming culture affects so much of our digital lives,” said Piggott. “We wanted our new branding to reflect that breadth and to showcase our amazing team's expertise across gaming-adjacent industries.”