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FleishmanHillard handles the launch of the Health Action Alliance, a partnership between business, communications and public health organizations to strengthen and accelerate the business community’s response to COVID-19. HAA was launched by The Ad Council, Business Roundtable, the CDC Foundation, the de Beaumont Foundation and the Robert Wood Johnson Foundation. On its website, healthaction.org, the organization provides free best-in-class tools, resources, training and events for the business community to help companies deliver trusted, fact-based health communications to employees and encourage consumers to make informed decisions about COVID-19 vaccines. “The Alliance was created on the belief that health is everybody’s business. In order for us to move forward, it is imperative that businesses—large, small and mid-sized—all have access to the tools and resources needed to stop the spread of COVID-19 and return to work safely,” said CDC Foundation president Judy Monroe, MD.
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MMGY Global launches MMGY Travel Intelligence Europe, a UK-based research operation, with the opening of its new London office. The office will be led by Cees Bosselaar, who joins the firm as managing director, MMGY Travel Intelligence Europe. Bosselaar, who was previously vice president, business development at market research firm Phocuswright, will oversee services including visitor and guest analyses, resident sentiment, brand lift, competitive analyses, creative testing and other custom research studies. He will also lead the upcoming launch of MMGY Travel Intelligence’s Portrait of European Travellers syndicated study. “The expansion of MMGY Travel Intelligence into Europe is a critical milestone in our goal of establishing research and insight as the foundation of strategy for our entire global portfolio of clients,” said global head of MMGY Travel Intelligence Chris Davidson.
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The Story Mob, a female-owned agency, has launched a rebrand that goes past its focus on esports to address the needs of organizations and brand partners looking to tap into gaming culture—which in addition to sports, encompasses entertainment, music and fashion. Timed with the third anniversary of the agency’s founding by Anna Rozwandowicz and Nicola Piggott, the rebrand includes a new website and updated agency services. “Whether it's streaming, apparel, music or more, gaming culture affects so much of our digital lives,” said Piggott. “We wanted our new branding to reflect that breadth and to showcase our amazing team's expertise across gaming-adjacent industries.”
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
