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Ogilvy fires up Zippo's PR as WPP unit handles creative, media relations, influencer marketing, social strategy and performance media. The account will be led out of Ogilvy’s New York office. Zippo’s products are sold in more than 180 countries and regions around the world. “In Ogilvy, we found a partner that valued the heritage of our brand, listened to our needs, and best demonstrated an ability to deliver integrated creative ideas and transformative strategies that will drive value for Zippo’s brand and business as we look to the future,” said Zippo senior brand manager, global marketing Lucas Johnson.
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VirgoPR lands private jet travel company VeriJet. The campaign will focus on such news as expansions to the company’s fleet, app updates, further regional services, thought leadership for the aviation industry and the future of travel. VirgoPR will also be refining messaging and positioning around how VeriJet fits into the travel industry. “Our team believes in their mission of transforming short-haul private travel with efficient point-to-point jet charter services coming out of the pandemic,” said Virgo PR chief executive officer Mike Paffmann.
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Magrino handles Pepper, a platform that sells home décor, lingerie, pajamas and adult toys that it says “encourage closeness through playfulness and exploration.” The agency will work on creative programming and brand awareness development in the US market through integrated public relations strategies and marketing campaigns. In addition to selling its products online, the company is scheduled to open brick-and-mortar stores in Las Vegas.
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VSC picks up BrandShield, a provider of such cyber solutions as brand protection and online threat hunting. The agency will also support global campaigns targeting fraud, phishing scams and other digital threats. BrandShield recently announced a partnership with the non-profit Pharmaceutical Security Institute, focusing on detecting and removing rogue pharmacies, counterfeit sales of drugs on online marketplaces, and social media phishing campaigns a focus on scams and counterfeits related to the COVID-19 vaccines. BrandShield CEO Yoav Keren said that VSC’s “proven track record of successful brand building for high-growth technology companies” was key to its selection.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
