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Ogilvy fires up Zippo's PR as WPP unit handles creative, media relations, influencer marketing, social strategy and performance media. The account will be led out of Ogilvy’s New York office. Zippo’s products are sold in more than 180 countries and regions around the world. “In Ogilvy, we found a partner that valued the heritage of our brand, listened to our needs, and best demonstrated an ability to deliver integrated creative ideas and transformative strategies that will drive value for Zippo’s brand and business as we look to the future,” said Zippo senior brand manager, global marketing Lucas Johnson.
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VirgoPR lands private jet travel company VeriJet. The campaign will focus on such news as expansions to the company’s fleet, app updates, further regional services, thought leadership for the aviation industry and the future of travel. VirgoPR will also be refining messaging and positioning around how VeriJet fits into the travel industry. “Our team believes in their mission of transforming short-haul private travel with efficient point-to-point jet charter services coming out of the pandemic,” said Virgo PR chief executive officer Mike Paffmann.
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Magrino handles Pepper, a platform that sells home décor, lingerie, pajamas and adult toys that it says “encourage closeness through playfulness and exploration.” The agency will work on creative programming and brand awareness development in the US market through integrated public relations strategies and marketing campaigns. In addition to selling its products online, the company is scheduled to open brick-and-mortar stores in Las Vegas.
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VSC picks up BrandShield, a provider of such cyber solutions as brand protection and online threat hunting. The agency will also support global campaigns targeting fraud, phishing scams and other digital threats. BrandShield recently announced a partnership with the non-profit Pharmaceutical Security Institute, focusing on detecting and removing rogue pharmacies, counterfeit sales of drugs on online marketplaces, and social media phishing campaigns a focus on scams and counterfeits related to the COVID-19 vaccines. BrandShield CEO Yoav Keren said that VSC’s “proven track record of successful brand building for high-growth technology companies” was key to its selection.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
