Ogilvy fires up Zippo's PR as WPP unit handles creative, media relations, influencer marketing, social strategy and performance media. The account will be led out of Ogilvy’s New York office. Zippo’s products are sold in more than 180 countries and regions around the world. “In Ogilvy, we found a partner that valued the heritage of our brand, listened to our needs, and best demonstrated an ability to deliver integrated creative ideas and transformative strategies that will drive value for Zippo’s brand and business as we look to the future,” said Zippo senior brand manager, global marketing Lucas Johnson.
VirgoPR lands private jet travel company VeriJet. The campaign will focus on such news as expansions to the company’s fleet, app updates, further regional services, thought leadership for the aviation industry and the future of travel. VirgoPR will also be refining messaging and positioning around how VeriJet fits into the travel industry. “Our team believes in their mission of transforming short-haul private travel with efficient point-to-point jet charter services coming out of the pandemic,” said Virgo PR chief executive officer Mike Paffmann.
Magrino handles Pepper, a platform that sells home décor, lingerie, pajamas and adult toys that it says “encourage closeness through playfulness and exploration.” The agency will work on creative programming and brand awareness development in the US market through integrated public relations strategies and marketing campaigns. In addition to selling its products online, the company is scheduled to open brick-and-mortar stores in Las Vegas.
VSC picks up BrandShield, a provider of such cyber solutions as brand protection and online threat hunting. The agency will also support global campaigns targeting fraud, phishing scams and other digital threats. BrandShield recently announced a partnership with the non-profit Pharmaceutical Security Institute, focusing on detecting and removing rogue pharmacies, counterfeit sales of drugs on online marketplaces, and social media phishing campaigns a focus on scams and counterfeits related to the COVID-19 vaccines. BrandShield CEO Yoav Keren said that VSC’s “proven track record of successful brand building for high-growth technology companies” was key to its selection.