 |
Ogilvy fires up Zippo's PR as WPP unit handles creative, media relations, influencer marketing, social strategy and performance media. The account will be led out of Ogilvy’s New York office. Zippo’s products are sold in more than 180 countries and regions around the world. “In Ogilvy, we found a partner that valued the heritage of our brand, listened to our needs, and best demonstrated an ability to deliver integrated creative ideas and transformative strategies that will drive value for Zippo’s brand and business as we look to the future,” said Zippo senior brand manager, global marketing Lucas Johnson.
 |
VirgoPR lands private jet travel company VeriJet. The campaign will focus on such news as expansions to the company’s fleet, app updates, further regional services, thought leadership for the aviation industry and the future of travel. VirgoPR will also be refining messaging and positioning around how VeriJet fits into the travel industry. “Our team believes in their mission of transforming short-haul private travel with efficient point-to-point jet charter services coming out of the pandemic,” said Virgo PR chief executive officer Mike Paffmann.
 |
Magrino handles Pepper, a platform that sells home décor, lingerie, pajamas and adult toys that it says “encourage closeness through playfulness and exploration.” The agency will work on creative programming and brand awareness development in the US market through integrated public relations strategies and marketing campaigns. In addition to selling its products online, the company is scheduled to open brick-and-mortar stores in Las Vegas.
 |
VSC picks up BrandShield, a provider of such cyber solutions as brand protection and online threat hunting. The agency will also support global campaigns targeting fraud, phishing scams and other digital threats. BrandShield recently announced a partnership with the non-profit Pharmaceutical Security Institute, focusing on detecting and removing rogue pharmacies, counterfeit sales of drugs on online marketplaces, and social media phishing campaigns a focus on scams and counterfeits related to the COVID-19 vaccines. BrandShield CEO Yoav Keren said that VSC’s “proven track record of successful brand building for high-growth technology companies” was key to its selection.
Finn Partners will promote the Alzheimer's and Parkinson's Diseases and Related Disorders (AD/PD) international conference slated March 16-20 in Barcelona and online as a hybrid event.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
