 |
PR firms looking to reach out to prospects who visit O’Dwyer’s website every day to research outside PR counsel should consider joining this year’s rankings.
The third-party recognition gained from appearing in the overall and multiple specialty and city/regional charts is the bedrock principle of PR. O’Dwyer’s has been conducting this benchmark study annually since 1970 and our name is well-known in the business world.
This is the perfect opportunity to promote your expertise in areas such as healthcare, technology, finance, Greentech, professional services and purpose/CSR, to name a few of the 19 specialties we track. Only O’Dwyer’s does such rankings, which are usually at or near the top in Google searches for those specialties.
PR firms have distinctive financials—at least half of income is used for staff pay. Therefore, O’Dwyer’s requires the top page of the latest corporate income tax return and W-3 to verify legitimate PR firms rather than ad agencies or other types of businesses. The ranking measures counseling and media contact services, not advertising or production expenses.
“There’s no denying the difficulty faced by the PR industry in 2020, especially those with food/beverage and travel/tourism clients, but the rankings are still a highly effective way to get in front of prospects even if you’re showing a down year,” publisher John O’Dwyer said.
Participating firms are instructed to consider PPP funds as a loan until they are forgiven and not factor the amount into retainer income.
Please contact John O’Dwyer at [email protected] if you have questions about the ranking requirements.
Most people are willing to trust AI—as long as it stays in its own lane. That’s the takeaway from Mission North’s “The New Rules of Trust," a report that looks at how the public evaluates corporate reputation and at what brands need to do to maintain credibility and relevance.
Executives are moving faster, embracing flexibility and making decisions with urgency even in the face of uncertainty, a new study from Padilla finds.
The global economy is threatened by a wave of insularity that is cutting people off from the world beyond their immediate environment and making them more unlikely to listen to—or do business with—people from other countries or with opinions different from theirs, according to Edelman’s 2026 Trust Barometer.
While the danger of being on the president’s bad side is seen as a major source of concern for brands, the potential negative effects of artificial intelligence pose an even greater reputational threat, according to Global Situation Room report.
While predictions of economic improvement in the coming year from corporate and financial decision makers are down slightly from last year’s numbers, the overall outlook is still strongly positive, according to a new survey from Teneo.
