 |
PR firms looking to reach out to prospects who visit O’Dwyer’s website every day to research outside PR counsel should consider joining this year’s rankings.
The third-party recognition gained from appearing in the overall and multiple specialty and city/regional charts is the bedrock principle of PR. O’Dwyer’s has been conducting this benchmark study annually since 1970 and our name is well-known in the business world.
This is the perfect opportunity to promote your expertise in areas such as healthcare, technology, finance, Greentech, professional services and purpose/CSR, to name a few of the 19 specialties we track. Only O’Dwyer’s does such rankings, which are usually at or near the top in Google searches for those specialties.
PR firms have distinctive financials—at least half of income is used for staff pay. Therefore, O’Dwyer’s requires the top page of the latest corporate income tax return and W-3 to verify legitimate PR firms rather than ad agencies or other types of businesses. The ranking measures counseling and media contact services, not advertising or production expenses.
“There’s no denying the difficulty faced by the PR industry in 2020, especially those with food/beverage and travel/tourism clients, but the rankings are still a highly effective way to get in front of prospects even if you’re showing a down year,” publisher John O’Dwyer said.
Participating firms are instructed to consider PPP funds as a loan until they are forgiven and not factor the amount into retainer income.
Please contact John O’Dwyer at [email protected] if you have questions about the ranking requirements.
Consumers who once demanded convenience now require consistent, multi-channel experiences that cater to them at every point. Brands must have a clear, audience-appropriate, and channel-specific voice across all platforms.
Employees at U.S. companies are experiencing high levels of burnout, but managers are lagging behind when it comes to their awareness of the problem
Brand has a powerful effect on a company’s valuation, but the level of brand understanding in the investment community leaves a lot to be desired, according to a new study from Brodeur Partners, Interbrand and NewtonX.
AI may still be viewed with a wary eye by most media pros, but its use is growing, according to a new study from Muck Rack.
A new study from Walker Sands says that some marketers have been putting the cart before the horse when it comes to the relationship between marketing channels and business outcomes.
Have a comment? Send it to 
No comments have been submitted for this story yet.