Edelman has launched a disinformation offering to help clients combat deceptive and false material with fact-based communications.
The No. 1 independent PR firm bills the Edelman disinformation shield as the first-ever global solution to fight private sector disinformation.
The offering follows a finding from Edelman’s 2021 Trust Barometer, showing that more than two-thirds of executives at large global companies worry about the weaponization of false information.
Jim O’Leary, global corporate practice chair, and Yannis Kotziagkiaouridis, chief data and analytics officer, co-head disinformation shield operation.
Graham Brookie, managing editor of The Atlantic Council’s digital forensic research lab, and Sander van der Linden, professor of social psychology at the University of Cambridge and director of the university’s social decision-making lab, have signed on as senior advisors.
The disinformation shield team consists of corporate reputation, crisis pros, predictive intelligence experts, behavior scientists and psychometric analysts.
They use processes and technologies to intercept and disrupt disinformation with messaging designed to break through the psychological tools deployed by threat actors, according to Edelman.