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French/West/Vaughan lands Reborn Clothing Co. to support the brand’s integrated marketing strategy development and execution. FWV kicked off its work with the brand in January. Reborn Clothing Co. is a textile “upcycling” company, focused on turning consumer and corporate waste into new items. Operating from manufacturing facilities in North Carolina, Reborn works with brands, colleges and universities to repurpose surplus branded apparel and textile waste. “FWV’s reputation and the list of top apparel brands on its client roster is impressive, so I know we are in capable hands,” said Reborn founder and CEO Emily Neville. FWV has worked with apparel brands including Wrangler, Lee, Jantzen, Peter Millar, Speedo, and Tasc Performance Apparel.
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Butler Associates wins Kinder Institute for Urban Research, an academic think tank at Houston's Rice University, to lead a communications and public awareness campaign for the Institute’s recent national infrastructure study and analysis, covering some 1,800 projects across the nation. Led by former HUD secretary Henry Cisneros and Kinder Institute director William Fulton, the research team conducted what it calls a bottom-up survey of leaders from the 100 largest metropolitan areas in the U.S. and also from its 100 largest cities — a total of 134 places. From this research, it identified the pressing challenges facing the country — recovery from the pandemic, racial inequity and economic mobility, regional dispersal of opportunity, economic competitiveness, digital equity and climate change — and how infrastructure is at least part of the means to address each one.
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Matter Communications expands ties with Blue Yonder, which specializes in digital supply chain and omni-channel commerce fulfillment. The expanded relationship includes public relations, demand generation support, social media (paid and organic), influencer relations and search marketing. “Matter has been a great partner to Blue Yonder over the past five years, applying innovative ideas and approaches to our PR and marketing that have helped further establish Blue Yonder as the clear end-to-end, supply chain platform leader,” said Blue Yonder CMO Kevin Iaquinto, CMO, Blue Yonder.
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160over90 picks up Mid-Eastern Athletic Conference (MEAC), which is made up of 11 historically black universities. The agency will lead all strategic and creative efforts for the Conference, which include developing a brand strategy for the conference, building a creative platform with a new look and feel, developing and executing a public relations strategy, and developing the MEAC’s digital and social content strategy. WME Sports, which along with 160over90 is part of the Endeavor network, will support the MEAC with business development efforts. “160over90 brings an exceptional ability to assist the MEAC in achieving our goal of enhancing our brand,” said MEAC commissioner Dr. Dennis E. Thomas.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
