French/​West/​Vaughan lands Reborn Clothing Co. to support the brand’s integrated marketing strategy development and execution. FWV kicked off its work with the brand in January. Reborn Clothing Co. is a textile “upcycling” company, focused on turning consumer and corporate waste into new items. Operating from manufacturing facilities in North Carolina, Reborn works with brands, colleges and universities to repurpose surplus branded apparel and textile waste. “FWV’s reputation and the list of top apparel brands on its client roster is impressive, so I know we are in capable hands,” said Reborn founder and CEO Emily Neville. FWV has worked with apparel brands including Wrangler, Lee, Jantzen, Peter Millar, Speedo, and Tasc Performance Apparel.


Butler Associates wins Kinder Institute for Urban Research, an academic think tank at Houston's Rice University, to lead a communications and public awareness campaign for the Institute’s recent national infrastructure study and analysis, covering some 1,800 projects across the nation. Led by former HUD secretary Henry Cisneros and Kinder Institute director William Fulton, the research team conducted what it calls a bottom-up survey of leaders from the 100 largest metropolitan areas in the U.S. and also from its 100 largest cities — a total of 134 places. From this research, it identified the pressing challenges facing the country — recovery from the pandemic, racial inequity and economic mobility, regional dispersal of opportunity, economic competitiveness, digital equity and climate change — and how infrastructure is at least part of the means to address each one.

Blue Yonder

Matter Communications expands ties with Blue Yonder, which specializes in digital supply chain and omni-channel commerce fulfillment. The expanded relationship includes public relations, demand generation support, social media (paid and organic), influencer relations and search marketing. “Matter has been a great partner to Blue Yonder over the past five years, applying innovative ideas and approaches to our PR and marketing that have helped further establish Blue Yonder as the clear end-to-end, supply chain platform leader,” said Blue Yonder CMO Kevin Iaquinto, CMO, Blue Yonder.


160over90 picks up Mid-Eastern Athletic Conference (MEAC), which is made up of 11 historically black universities. The agency will lead all strategic and creative efforts for the Conference, which include developing a brand strategy for the conference, building a creative platform with a new look and feel, developing and executing a public relations strategy, and developing the MEAC’s digital and social content strategy. WME Sports, which along with 160over90 is part of the Endeavor network, will support the MEAC with business development efforts. “160over90 brings an exceptional ability to assist the MEAC in achieving our goal of enhancing our brand,” said MEAC commissioner Dr. Dennis E. Thomas.