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French/West/Vaughan lands Reborn Clothing Co. to support the brand’s integrated marketing strategy development and execution. FWV kicked off its work with the brand in January. Reborn Clothing Co. is a textile “upcycling” company, focused on turning consumer and corporate waste into new items. Operating from manufacturing facilities in North Carolina, Reborn works with brands, colleges and universities to repurpose surplus branded apparel and textile waste. “FWV’s reputation and the list of top apparel brands on its client roster is impressive, so I know we are in capable hands,” said Reborn founder and CEO Emily Neville. FWV has worked with apparel brands including Wrangler, Lee, Jantzen, Peter Millar, Speedo, and Tasc Performance Apparel.
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Butler Associates wins Kinder Institute for Urban Research, an academic think tank at Houston's Rice University, to lead a communications and public awareness campaign for the Institute’s recent national infrastructure study and analysis, covering some 1,800 projects across the nation. Led by former HUD secretary Henry Cisneros and Kinder Institute director William Fulton, the research team conducted what it calls a bottom-up survey of leaders from the 100 largest metropolitan areas in the U.S. and also from its 100 largest cities — a total of 134 places. From this research, it identified the pressing challenges facing the country — recovery from the pandemic, racial inequity and economic mobility, regional dispersal of opportunity, economic competitiveness, digital equity and climate change — and how infrastructure is at least part of the means to address each one.
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Matter Communications expands ties with Blue Yonder, which specializes in digital supply chain and omni-channel commerce fulfillment. The expanded relationship includes public relations, demand generation support, social media (paid and organic), influencer relations and search marketing. “Matter has been a great partner to Blue Yonder over the past five years, applying innovative ideas and approaches to our PR and marketing that have helped further establish Blue Yonder as the clear end-to-end, supply chain platform leader,” said Blue Yonder CMO Kevin Iaquinto, CMO, Blue Yonder.
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160over90 picks up Mid-Eastern Athletic Conference (MEAC), which is made up of 11 historically black universities. The agency will lead all strategic and creative efforts for the Conference, which include developing a brand strategy for the conference, building a creative platform with a new look and feel, developing and executing a public relations strategy, and developing the MEAC’s digital and social content strategy. WME Sports, which along with 160over90 is part of the Endeavor network, will support the MEAC with business development efforts. “160over90 brings an exceptional ability to assist the MEAC in achieving our goal of enhancing our brand,” said MEAC commissioner Dr. Dennis E. Thomas.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
