Portland PR Hikes Profile of France's Sustainable Development Arm

Wed., Feb. 24, 2021

By Kevin McCauley

Portland PR is working to raise the profile of France’s Agence Française de Developpement in the English-speaking media.

Founded in 1941, AFD supports sustainable development projects in 115 countries designed to combat climate change, erase poverty and support public health.

It spent $17B on global projects in 2019.

AFD, which has more than 80 offices throughout the world, is a public financial institution that acts to further the policies of the French government.

Portland is to highlight AFD’s “key role, in the global context of a renewal of multilateralism in financing climate and biodiversity,” according to its services agreement.

It also will position AFD leader Remy Rioux as a commentator on global international development matters.

Portland, which is part of Omnicom, has Meghan Powers and Jamie Enright working the AFD business.

Category: CSR - Corporate Social Responsibility

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