Portland PR is working to raise the profile of France’s Agence Française de Developpement in the English-speaking media.
Founded in 1941, AFD supports sustainable development projects in 115 countries designed to combat climate change, erase poverty and support public health.
It spent $17B on global projects in 2019.
AFD, which has more than 80 offices throughout the world, is a public financial institution that acts to further the policies of the French government.
Portland is to highlight AFD’s “key role, in the global context of a renewal of multilateralism in financing climate and biodiversity,” according to its services agreement.
It also will position AFD leader Remy Rioux as a commentator on global international development matters.
Portland, which is part of Omnicom, has Meghan Powers and Jamie Enright working the AFD business.