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Portland PR is working to raise the profile of France’s Agence Française de Developpement in the English-speaking media.
Founded in 1941, AFD supports sustainable development projects in 115 countries designed to combat climate change, erase poverty and support public health.
It spent $17B on global projects in 2019.
AFD, which has more than 80 offices throughout the world, is a public financial institution that acts to further the policies of the French government.
Portland is to highlight AFD’s “key role, in the global context of a renewal of multilateralism in financing climate and biodiversity,” according to its services agreement.
It also will position AFD leader Remy Rioux as a commentator on global international development matters.
Portland, which is part of Omnicom, has Meghan Powers and Jamie Enright working the AFD business.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
Brunswick Group has added Julia Giannini as a partner in its sustainable business practice to advise clients on societal and environmental matters.
Yesterday was yesterday, purpose and social impact has a new role to play in business strategy.
Consumers continue to place a premium on corporate responsibility, but they increasingly want to see that responsibility directed toward issues that affect the bottom line, according to a new study from Mission North
