Infinite Global has made a firm-wide commitment throughout 2021 to undertake, on a pro bono basis, media activity for clients that relates directly to their efforts to combat climate change. The services will be available to any retained clients. In addition, the agency has joined the SME Climate Commitment, which requires the firm to halve its greenhouse gas emissions by at least 2030 and achieve net-zero emissions by 2050. “As a values-driven organization, we accept and embrace our own responsibility when it comes to this issue, and are fully committed to also supporting our clients as they strive to do the same,” said Infinite Global CEO Jamie Diaferia.
North Sixth Group launches Studios, a marketing, content and production house. Led by Valerie Leary, who has most recently served as vice president marketing for North Sixth, Studios will offer clients video and podcast production, demand and lead generation, digital marketing, content and storytelling, design and creative services. "The mission of Studios is to capture the 'lightning in a bottle' moment at which art becomes action and amplify that flashpoint through data-backed metrics that enable us to optimize marketing outputs against our clients' specific business outcomes," said Leary. The Studios production team is led by Michael Mehlhorn, who previously headed multimedia, creative and video for such technology and consumer companies as Splash and Conductor.
Butler Positioning and Communications, based in Montevideo, Uruguay, is elected to partnership in PROI Worldwide, a consortium of communications agencies with partners in 50 countries. PROI worldwide global director Ciro Dias Reis says that expanding in South America is a priority for the organization this year. Founded in 2020, Butler offers services including advice in strategic and business communication, press management, content production, crisis management and internal communication. “To expand our team with colleagues from all around the world will be a great benefit for our clients and the growth of our business,” said Butler Positioning and Communications director Alejandro Butler.