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| Jamie Diaferia |
Infinite Global has made a firm-wide commitment throughout 2021 to undertake, on a pro bono basis, media activity for clients that relates directly to their efforts to combat climate change. The services will be available to any retained clients. In addition, the agency has joined the SME Climate Commitment, which requires the firm to halve its greenhouse gas emissions by at least 2030 and achieve net-zero emissions by 2050. “As a values-driven organization, we accept and embrace our own responsibility when it comes to this issue, and are fully committed to also supporting our clients as they strive to do the same,” said Infinite Global CEO Jamie Diaferia.
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| Valerie Leary |
North Sixth Group launches Studios, a marketing, content and production house. Led by Valerie Leary, who has most recently served as vice president marketing for North Sixth, Studios will offer clients video and podcast production, demand and lead generation, digital marketing, content and storytelling, design and creative services. "The mission of Studios is to capture the 'lightning in a bottle' moment at which art becomes action and amplify that flashpoint through data-backed metrics that enable us to optimize marketing outputs against our clients' specific business outcomes," said Leary. The Studios production team is led by Michael Mehlhorn, who previously headed multimedia, creative and video for such technology and consumer companies as Splash and Conductor.
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| Alejandro Butler |
Butler Positioning and Communications, based in Montevideo, Uruguay, is elected to partnership in PROI Worldwide, a consortium of communications agencies with partners in 50 countries. PROI worldwide global director Ciro Dias Reis says that expanding in South America is a priority for the organization this year. Founded in 2020, Butler offers services including advice in strategic and business communication, press management, content production, crisis management and internal communication. “To expand our team with colleagues from all around the world will be a great benefit for our clients and the growth of our business,” said Butler Positioning and Communications director Alejandro Butler.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
