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Gong Communications has been engaged by the Royal Academy of Engineering (the UK's national academy of engineering) to support its sub-Saharan Africa grants programs: Higher Education Partnerships in sub-Saharan Africa and Global Challenges Research Fund Africa Catalyst. Gong will work to increase visibility and awareness of the programs as well amplifying the Academy’s role in helping to build sustainable societies and inclusive economies. Gong will deliver the work from its offices in London and Nairobi, working with its partners in other countries in Africa where required. “It was important to us that the team we engaged with had strong local expertise and knowledge,” said Meredith Ettridge, head of sustainable development at the Royal Academy of Engineering. “We were also impressed by Gong’s experience in diversity and inclusion, a key pillar of our 2020-2025 strategy, and its commitment to diversity in its own team.”
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Mower is named public relations and marketing agency of record for data science and media company 84.51°. The agency will handle PR, marketing and advertising for the company. Founded in 1995 as the consumer insights and media activation arm of the Kroger supermarket chain, 84.51° is an industry leader in data science and predictive analytics, helping brands in emerging disciplines connect with customers. “We were impressed by the agency’s collaborative approach and demonstrated experience in our need areas. We look forward to taking full advantage of the range of strategic communications services their team has to offer 84.51˚,” said company chief marketing director Daniela Patterson.
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PAN Communications will be PR agency of record for Definitive Healthcare, a source for data insights and analytics in the healthcare provider and influencer market. PAN will work to elevate Definitive Healthcare’s brand visibility and awareness in the healthcare data and intelligence market, with a focus on the biopharma and medical device verticals. It will also utilize Definitive Healthcare’s data and insights to build a thought leadership and awareness program. PAN’s healthcare practice lead, Dan Martin, will oversee strategy for the partnership. “With a strong reputation across the industry, a team that understands how to leverage media connections and has a creative approach to content, PAN was the perfect selection for us,” said Definitive Healthcare vice president of corporate marketing Jan Carlisle.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
