Gong Communications has been engaged by the Royal Academy of Engineering (the UK's national academy of engineering) to support its sub-Saharan Africa grants programs: Higher Education Partnerships in sub-Saharan Africa and Global Challenges Research Fund Africa Catalyst. Gong will work to increase visibility and awareness of the programs as well amplifying the Academy’s role in helping to build sustainable societies and inclusive economies. Gong will deliver the work from its offices in London and Nairobi, working with its partners in other countries in Africa where required. “It was important to us that the team we engaged with had strong local expertise and knowledge,” said Meredith Ettridge, head of sustainable development at the Royal Academy of Engineering. “We were also impressed by Gong’s experience in diversity and inclusion, a key pillar of our 2020-2025 strategy, and its commitment to diversity in its own team.”
Mower is named public relations and marketing agency of record for data science and media company 84.51°. The agency will handle PR, marketing and advertising for the company. Founded in 1995 as the consumer insights and media activation arm of the Kroger supermarket chain, 84.51° is an industry leader in data science and predictive analytics, helping brands in emerging disciplines connect with customers. “We were impressed by the agency’s collaborative approach and demonstrated experience in our need areas. We look forward to taking full advantage of the range of strategic communications services their team has to offer 84.51˚,” said company chief marketing director Daniela Patterson.
PAN Communications will be PR agency of record for Definitive Healthcare, a source for data insights and analytics in the healthcare provider and influencer market. PAN will work to elevate Definitive Healthcare’s brand visibility and awareness in the healthcare data and intelligence market, with a focus on the biopharma and medical device verticals. It will also utilize Definitive Healthcare’s data and insights to build a thought leadership and awareness program. PAN’s healthcare practice lead, Dan Martin, will oversee strategy for the partnership. “With a strong reputation across the industry, a team that understands how to leverage media connections and has a creative approach to content, PAN was the perfect selection for us,” said Definitive Healthcare vice president of corporate marketing Jan Carlisle.