Edelman is providing PA and communications services to AXA, the Paris-headquartered global insurer, to bolster its visibility in the US.
It inked a $150K six-month contract with AXA that runs through June.
Edelman will handle media monitoring, especially in areas of key importance to AXA (climate change).
The statement of work calls for a development of a multi-prong strategy, built on a foundation of targeted influencer mapping to position AXA leadership among key stakeholder groups.
That strategy is to be supplemented by a “First 100 Days Action Plan” and strategic outreach & education to leverage messaging.
Ulrike Decoene, AXA’s group head of communication, brand and corporate responsibility, signed the agreement with Edelman.
The PR firm has Rachel Millard, Julia Sofo and Weston Lloyd working the AXA business.