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Edelman is providing PA and communications services to AXA, the Paris-headquartered global insurer, to bolster its visibility in the US.
It inked a $150K six-month contract with AXA that runs through June.
Edelman will handle media monitoring, especially in areas of key importance to AXA (climate change).
The statement of work calls for a development of a multi-prong strategy, built on a foundation of targeted influencer mapping to position AXA leadership among key stakeholder groups.
That strategy is to be supplemented by a “First 100 Days Action Plan” and strategic outreach & education to leverage messaging.
Ulrike Decoene, AXA’s group head of communication, brand and corporate responsibility, signed the agreement with Edelman.
The PR firm has Rachel Millard, Julia Sofo and Weston Lloyd working the AXA business.
Longacre Square Partners represents Ancora Holdings as it urges the board of Big Yellow Group to conduct a strategic review of the UK’s No. 1 self-storage company.
Kekst CNC handles Getty Images as it begins a prepackaged Chapter 11 reorganization and receives a commitment from Koch Equity Development and the Getty family to invest $533M in the visual content company.
As capital concentrates among established firms, emerging managers must find new ways to earn investor confidence.
Teneo handles True Food Kitchen as the Scottsdale, AZ-based wellness food restaurant chain that counts Oprah Winfrey as a minority investor files for Chapter 11.
FGS Global and Teneo represent Canada’s billionaire Weston family as its Wittington Investments holding company acquires Boots Group, the 177-year-old UK health & beauty retailer, from Sycamore Partners for $8.9B.
