The American Sustainable Business Council appoints Michael Neuwirth as its first chief communications officer. Neuwirth was previously senior director of external communications at Danone. Before joining Danone, he was a senior vice president at Ruder Finn. Neuwirth also runs his own independent consulting practice, Neuwirth Communications. “Michael has a unique track record helping to build campaigns that change the direction of industry, whether it be the creation of the market for probiotics, encouraging more plant-based diets, healthy hydration choices, and more recently corporate adoption of benefit corporation status and B Corp Certification,” said ASBC chief executive officer and co-founder Jeffrey Hollender. ASBC represents over 250,000 sustainable businesses, advocating for solutions and policies that support an equitable, sustainable, stakeholder economy.
M&C Saatchi Sport & Entertainment appoints Steph Lund chief executive officer, North America. The newly created role is a result of the agency’s merger of its East and West coast offices under unified leadership. The headquarters will remain in New York City and the agency will continue to expand staff and services in both offices. Lund joined M&C in 2018 as managing director, New York. Before that, she was senior vice president, public relations at music, style and culture magazine The Fader. Lund has also held executive positions at Nylon Communications and 5W Public Relations. In her new post, she is responsible for leading and evolving M&C’s North America offering. She oversees operations, staff, client services, development and growth. “Steph fundamentally understands the nuances of this ever-changing landscape and recognizes the power of a fully integrated communications approach to connect brands to consumers through earned actions.“ said M&C Saatchi Sport & Entertainment global CEO Steve Martin.
SoleSavy, a sneaker-industry startup, hires Mitchell Holder as senior vice president of marketing. Holder was previously vice president, marketing for the Los Angeles Lakers. Before coming to the Lakers, he was senior vice president, digital & social at Ogilvy and vice president, marketing at Kobalt Music. At SoleSavy, Holder will be responsible for the company’s marketing and brand efforts, reporting to CEO and co-founder Dejan Pralica. “Mitchell has established himself as one of the top marketing leaders in multiple verticals that overlap with the growing sneaker industry,” said Pralica. “His vision for building world-recognized brands and driving marketing innovation makes him the perfect leader for SoleSavy."