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Crosby Marketing Communications hunts down Cybercrime Support Network to create a national awareness and activation campaign to help military personnel, veterans and their families recognize, report and recover from cybercrimes. Crosby will work with CSN to develop the campaign strategy, brand identity and integrated outreach effort featuring digital and social media, partnership engagement and targeted media relations. To help extend the campaign’s reach and impact, CSN is creating partnerships with federal agencies, military and veteran service organizations, corporations and foundations. An initial grant to launch the initiative was provided by Craig Newmark Philanthropies, the organization of craigslist founder Craig Newmark. “Crosby is the perfect partner to help us motivate the military and veteran community to recognize and recover from the financial and emotional tolls of cybercrimes, which can also threaten our national security,” said CSN founder and CEO Kristin Judge.
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Carolyn Izzo Integrated Communications adds Kind Traveler to its roster of travel and tourism clients. CIIC will lead Kind Traveler’s strategic public relations efforts to generate brand awareness and continue positioning the organization as a leader in the travel and hospitality industries. Kind Traveler, a Public Benefit Corporation as well as a veteran and women-owned company, is a hotel booking and sustainable travel education platform that empowers travelers to positively impact the communities they visit. The platform represents properties in the U.S., Mexico, the Caribbean, Maldives, France, Italy, Thailand, Belize, Guatemala.
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The Vox Agency takes on Nirmy (pronounced “near me”), a Las Vegas-based business-discovery app providing consumers a way to explore restaurants, retail, services, entertainment options and more in their immediate vicinity throughout Southern Nevada. Vox is providing Nirmy with media relations, community outreach and brand building support. The app, which lets users add listings to a personalized bucket list, safely purchase products, place food orders for delivery, schedule appointments and receive exclusive discounts, is available for Android and iOS.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
