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Axia Public Relations helps Health Hero, the nation's largest on-site mobile mass vaccinator. The agency has been tasked with guiding Health Hero’s communications and positioning it as the leader for COVID-19 mass vaccination capabilities. “We're rapidly vaccinating thousands while our PR and marketing experts share our experience and capabilities and encourage organizations to select our team of vaccinators to help them and their team," said Health Hero Florida president Jeff Lott.
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Magrino signs Banfi Wines and KYLA Hard Kombucha. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. Created in 1919 as a New York-based wine importer, Banfi Wines is a leading Italian producer in Tuscany and Piedmont, run by third-generation family proprietor and CEO Cristina Mariani-May. KYLA Hard Kombucha was created in 2018 as an Oregon-based brewing start-up. This spring, the company will also premiere a range of cultured cocktails.
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LDPR books The Langham Boston, Alila Napa Valley and Hotel Viking. For the Lanhgam, LDPR will manage media relations for its reopening after a $200 million transformation, focusing on travel, trade, lifestyle, culinary and design. The agency is managing media relations and press engagements for the March 15 opening of the Alila Napa Valley in St. Helena, CA as well as for the Hotel Viking in Newport, RI, which recently renovated its Spa Fjor. LDPR is also handling media relations and press engagements around the extensive renovations at the Westin Indianapolis.
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The Pollack Group lands cybersecurity and network solutions company Apollo Information Systems to create marketing and PR campaigns around Apollo’s custom-made solutions and industry experts. Silicon Valley-based Apollo offers such services as operational threat assessment and testing, and security leadership services, using an approach that focuses on the specific business and industry of each client. “As Apollo is undergoing significant growth in the cybersecurity and network space, we are looking to amplify our expertise in the industry and bring value to the many businesses that need custom-fit CISO strategies,” said Ed MacBeth, VP business development for Apollo. “We engaged The Pollack Group because they focus steadfastly on bringing authentic value to our customers.”
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
