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Axia Public Relations helps Health Hero, the nation's largest on-site mobile mass vaccinator. The agency has been tasked with guiding Health Hero’s communications and positioning it as the leader for COVID-19 mass vaccination capabilities. “We're rapidly vaccinating thousands while our PR and marketing experts share our experience and capabilities and encourage organizations to select our team of vaccinators to help them and their team," said Health Hero Florida president Jeff Lott.
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Magrino signs Banfi Wines and KYLA Hard Kombucha. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. Created in 1919 as a New York-based wine importer, Banfi Wines is a leading Italian producer in Tuscany and Piedmont, run by third-generation family proprietor and CEO Cristina Mariani-May. KYLA Hard Kombucha was created in 2018 as an Oregon-based brewing start-up. This spring, the company will also premiere a range of cultured cocktails.
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LDPR books The Langham Boston, Alila Napa Valley and Hotel Viking. For the Lanhgam, LDPR will manage media relations for its reopening after a $200 million transformation, focusing on travel, trade, lifestyle, culinary and design. The agency is managing media relations and press engagements for the March 15 opening of the Alila Napa Valley in St. Helena, CA as well as for the Hotel Viking in Newport, RI, which recently renovated its Spa Fjor. LDPR is also handling media relations and press engagements around the extensive renovations at the Westin Indianapolis.
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The Pollack Group lands cybersecurity and network solutions company Apollo Information Systems to create marketing and PR campaigns around Apollo’s custom-made solutions and industry experts. Silicon Valley-based Apollo offers such services as operational threat assessment and testing, and security leadership services, using an approach that focuses on the specific business and industry of each client. “As Apollo is undergoing significant growth in the cybersecurity and network space, we are looking to amplify our expertise in the industry and bring value to the many businesses that need custom-fit CISO strategies,” said Ed MacBeth, VP business development for Apollo. “We engaged The Pollack Group because they focus steadfastly on bringing authentic value to our customers.”
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
