Axia Public Relations helps Health Hero, the nation's largest on-site mobile mass vaccinator. The agency has been tasked with guiding Health Hero’s communications and positioning it as the leader for COVID-19 mass vaccination capabilities. “We're rapidly vaccinating thousands while our PR and marketing experts share our experience and capabilities and encourage organizations to select our team of vaccinators to help them and their team," said Health Hero Florida president Jeff Lott.
Magrino signs Banfi Wines and KYLA Hard Kombucha. The agency will work on creative programming and brand awareness development in the U.S. market through integrated public relations strategies and marketing campaigns. Created in 1919 as a New York-based wine importer, Banfi Wines is a leading Italian producer in Tuscany and Piedmont, run by third-generation family proprietor and CEO Cristina Mariani-May. KYLA Hard Kombucha was created in 2018 as an Oregon-based brewing start-up. This spring, the company will also premiere a range of cultured cocktails.
LDPR books The Langham Boston, Alila Napa Valley and Hotel Viking. For the Lanhgam, LDPR will manage media relations for its reopening after a $200 million transformation, focusing on travel, trade, lifestyle, culinary and design. The agency is managing media relations and press engagements for the March 15 opening of the Alila Napa Valley in St. Helena, CA as well as for the Hotel Viking in Newport, RI, which recently renovated its Spa Fjor. LDPR is also handling media relations and press engagements around the extensive renovations at the Westin Indianapolis.
The Pollack Group lands cybersecurity and network solutions company Apollo Information Systems to create marketing and PR campaigns around Apollo’s custom-made solutions and industry experts. Silicon Valley-based Apollo offers such services as operational threat assessment and testing, and security leadership services, using an approach that focuses on the specific business and industry of each client. “As Apollo is undergoing significant growth in the cybersecurity and network space, we are looking to amplify our expertise in the industry and bring value to the many businesses that need custom-fit CISO strategies,” said Ed MacBeth, VP business development for Apollo. “We engaged The Pollack Group because they focus steadfastly on bringing authentic value to our customers.”