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SourceCode Communications launches WeRaise PR, a full-service agency that delivers integrated campaigns to brands while advancing working mothers in the PR industry. WeRaise was founded to support what it calls “an empathy-first working culture that enables working mothers to excel professionally.” The agency is led by Moon Vitiello, who previously was a co-founder and partner at Crave Communications. “Following the launch of our Diversity Marketing Consortium and in response to the crisis facing working women caused by the COVID Pandemic, we wanted to build an agency that works with personal priorities not against them,” said SourceCode co-founder and managing partner Rebecca Honeyman.
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Allison+Partners forms a three-year partnership with The Hampton University Scripps Howard School of Journalism and Communications that will establish a student mentor awards program, enhance the school’s public relations curricula, and develop client partnerships with BRAND757, the school’s student-run PR and branding agency. The student mentor program, which will be called the SOAR (Scripps Opportunity and Achiever) Award, will select a graduating senior, Strategic Communications SHSJC student who will be paired with a mentor to build a relationship with a professional from their selected field of growth. “Building partnerships that link our classrooms to top creative houses in this dynamic, media communications industry is key to the success of our students,” said B. DàVida Plummer, dean of the Scripps Howard School of Journalism and Communications.
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| Abdullah Inayat |
Jeddah, Saudi Arabia-based W7Worldwide takes home the PRCA MENA 2021 International Campaign Award for its Communicating Through Covid-19 Resource Centre. PRCA director general Francis Ingraham called the program, which consists of best practice guides to help businesses through the crisis, “a unique and educational industry initiative.” W7Worldwide entered the awards to raise its profile as a leading independent agency in Saudi Arabia and the MENA region. “Attaining such high-level regional and global industry recognition with multiple award wins and recommendations is an important milestone for W7Worldwide,” said agency co-founder Abdullah Inayat. W7 Worldwide’s services include reputation management, stakeholder mapping, crisis management, media relations, public relations, social media, and marketing and brand solutions.
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| Stella Ferreira |
Sherlock Communications, which is headquartered in São Paulo and has offices throughout Latin America, starts up Sherlock SEO, a specialist SEO division. The fully bilingual team is comprised of SEO specialists, journalists, digital marketers, designers, PR and paid media professionals, as well as a panel of industry-based consultants. Specialist areas covered include sport, fintech, blockchain, real estate, agribusiness and travel. “Particularly for international clients, having a website optimized is crucial to their success in Latin America, so incorporating clever SEO into our communications campaigns was the backbone of much of our success for clients in the last year,” said project lead Stella Ferreira.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
