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Though employers (68 percent) trail only hospitals/doctors (78 percent) as the most trusted source of information about COVID-19, Americans reject the idea that a COVID-19 shot should be required in order to return to the workplace, according to a special report of the Edelman Trust Barometer.
Nearly seven-in-ten (69 percent) say the decision to get the COVID-19 vaccine is a personal choice. Only 21 percent believe businesses should demand that all employees get vaccinated.
Sixty-eight percent of Biden voters are against forcing people back to work before they are ready. Forty-eight percent of Trump supporters agree.
The Edelman survey, which was conducted to mark the one-year anniversary of the COVID-19 pandemic, found that 81 percent of respondents want their employers to update pandemic and vaccine-related information on at least a weekly basis.
A majority wants the government to take a conservative approach to re-opening the economy.
Sixty percent say the government’s top priority is to save as many lives as possible even if the economy takes a hit, while 40 percent believe the country is approaching the point where it is more important to save jobs than to take every precaution to keep people save.
More than two-thirds (67 percent) of people are “living with a pandemic mindset” worried about safety and operating in a survival mode, according to the survey.
A third say the pandemic is behind us and believe it is time to return to pre-COVID-19 life.


Robert Udowitz and Steve Drake, principals of RFP Associates, advocated for an agency selection process that mirrors the same rigor applied to recruiting key staff members, during their seminar at last week's PRSA ICON conference in Wash., D.C.
Close to two-thirds (63 percent) of those polled in a recent study from Tier One Partners say they’ve lost some of their faith in traditional news media.
The bull market that the PR and communications industry has seen for the past few years is showing some signs of wear, according to the newly released Davis+Gilbert Public Relations Industry Trends Report 2025.
After several years of stepping up their public profiles, CEOs have entered what a new study from Golin calls “The Cone of Retreat,” taking a pause to rethink their strategies in the wake of economic, political and social instability.
A sea change in how Americans access and consume political news is increasingly reflecting the partisan divide found in the overall political landscape, according to a new study from Global Strategy Group.



