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Though employers (68 percent) trail only hospitals/doctors (78 percent) as the most trusted source of information about COVID-19, Americans reject the idea that a COVID-19 shot should be required in order to return to the workplace, according to a special report of the Edelman Trust Barometer.
Nearly seven-in-ten (69 percent) say the decision to get the COVID-19 vaccine is a personal choice. Only 21 percent believe businesses should demand that all employees get vaccinated.
Sixty-eight percent of Biden voters are against forcing people back to work before they are ready. Forty-eight percent of Trump supporters agree.
The Edelman survey, which was conducted to mark the one-year anniversary of the COVID-19 pandemic, found that 81 percent of respondents want their employers to update pandemic and vaccine-related information on at least a weekly basis.
A majority wants the government to take a conservative approach to re-opening the economy.
Sixty percent say the government’s top priority is to save as many lives as possible even if the economy takes a hit, while 40 percent believe the country is approaching the point where it is more important to save jobs than to take every precaution to keep people save.
More than two-thirds (67 percent) of people are “living with a pandemic mindset” worried about safety and operating in a survival mode, according to the survey.
A third say the pandemic is behind us and believe it is time to return to pre-COVID-19 life.
A new Burson report finds that a general lack of trust in social and political institutions has spilled over into the business arena.
Research has always been a “black box,” but with the adoption of new technologies and reduced budgets, less rigorous and even fraudulent methods have proliferated at the hands of inexperienced vendors.
Changing marketing forces continued to push back against both growth and profitability for PR agencies in 2025, according to a recently released report from Gould+Partners.
Japan has kept its position as the country with the strongest ties to the U.S. for the third consecutive year in the recently released 2026 BGR Impact Index.
The split between the growing number of sources that audiences can go to for information and the increasing consolidation at the biggest outlets in the media industry is resulting in an environment that poses significant challenges for communicators, according to a new study from Global Strategy Group.
