Columbus, Ohio’s Fahlgren Mortine today announced a plan to merge with Sacramento-based agency Precision Public Relations.
The transition becomes official on April 1. Financial terms of the arrangement weren’t publicly disclosed.
Precision, which was founded in 2005, focuses on product promotion, media relations and crisis communication issues for clients in the food, wine and agricultural industries.
Precision will adopt the Fahlgren Mortine name and branding in light of the merger. Precision’s associates and clients will join the Fahlgren Mortine team and agency owner John Segale will henceforth join the agency as Senior VP, Western Region. Segale will operate out of FM’s Boise, Idaho office, which opened in 2013.
“I have enjoyed a multi-year friendship and partnership with John Segale, which led naturally into conversations about joining our teams and increasing our presence in the West,” FM President and CEO Neil Mortine told O’Dwyer’s. “Precision’s impressive client roster complements our own, and John has fostered many relationships that will be advantageous to our team.”
FM, which maintains eight offices in the U.S., was acquired in 2018 by Memphis, TN-based private holding company Eastport Holdings, LLC. Later that year, FM merged with fellow Eastport property and fellow Columbus-based ad shop SBC Advertising.
The full-service agency in 2019 accounted for nearly $30 million in net fees, according to O’Dwyer’s rankings of PR firms.
MACCO Group, a national business restructuring and financial advisory firm, launches a dedicated crisis communications and special situations practice... Anomaly, a Stagwell unit with 600 staff across its talent hubs in Los Angeles, New York, Toronto, London, Berlin and Shanghai, launches a Paris office... ASTRSK PR opens applications for its 8th Annual Pro Bono Contest. The contest awards one early-stage startup, founded by a woman, BIPOC, AAPI and/or LGBTQIA+ entrepreneur, with a full year of PR services valued at over $200K.
Highwire launches AcroAI, an agentic AI platform... FGS Global introduces a new brand identity... Coyne Public Relations puts an inclusive spin on Take Your Child to Work Day with its new “Take Your VIP to Work Day”... Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
