Columbus, Ohio’s Fahlgren Mortine today announced a plan to merge with Sacramento-based agency Precision Public Relations.
The transition becomes official on April 1. Financial terms of the arrangement weren’t publicly disclosed.
Precision, which was founded in 2005, focuses on product promotion, media relations and crisis communication issues for clients in the food, wine and agricultural industries.
Precision will adopt the Fahlgren Mortine name and branding in light of the merger. Precision’s associates and clients will join the Fahlgren Mortine team and agency owner John Segale will henceforth join the agency as Senior VP, Western Region. Segale will operate out of FM’s Boise, Idaho office, which opened in 2013.
“I have enjoyed a multi-year friendship and partnership with John Segale, which led naturally into conversations about joining our teams and increasing our presence in the West,” FM President and CEO Neil Mortine told O’Dwyer’s. “Precision’s impressive client roster complements our own, and John has fostered many relationships that will be advantageous to our team.”
FM, which maintains eight offices in the U.S., was acquired in 2018 by Memphis, TN-based private holding company Eastport Holdings, LLC. Later that year, FM merged with fellow Eastport property and fellow Columbus-based ad shop SBC Advertising.
The full-service agency in 2019 accounted for nearly $30 million in net fees, according to O’Dwyer’s rankings of PR firms.