Ronn Torossian
Ronn Torossian

Businesses looking to expand their marketing efforts should start focusing on TikTok if they haven’t already. Between creating content that can reach millions to finding the right niche, there are plenty of useful tips for companies looking to market on this short-form video platform.

TikTok has taken the world by storm, with more than two billion downloads globally, and people have taken to sharing anything from educational videos to dance routines, which means there’s practically something for everyone. Odds are, there’s an audience for pretty much any brand on the platform, as long as the content is interesting and engaging.


Anyone who’s spent any amount of time on TikTok has certainly noticed that the platform is all about trends, which either are relatively current or appear out of nowhere. This means one of the best ways to get content seen on TikTok by a relatively large number of people is to be fast and create relevant content according to the current trends.

As trends on the platform can disappear as soon as they show up, it’s important for companies to stay on top of them as a way to keep their content new and relevant. This results in content that’s created and shared on the same day.


There are thousands of niches available on TikTok which results in plenty of brands being able to share their content with audiences. For example, if a brand is trying to target parents, it should be creating interesting content, valuable that caters to that group of people.

Constantly creating and sharing niche content also means that the target audiences will have a higher chance of finding that content, especially if the company uses the right strategies for discovery. Additionally, after the target audience finds and connects to that content, the business can start building a community that can expand beyond the platform.


One popular trend on TikTok is videos with interesting and attention-grabbing transitions. Many of these transitions even have their own tutorials so users can learn and master them.

There are different tips and tricks on how to do and perfect these transitions and the videos explaining to them step by step are incredibly helpful for all users and brands looking to incorporate them into their own content.


Practically with every other social media platform, the key to success is telling stories that people find interesting and engaging. One of the best ways to do this on TikTok is to tell stories with text overlays, which helps the viewers get a better understanding of what’s being talked about even if there’s music in the background.

Adding text overlays is also another way to get people who are usually scrolling down their feeds to stop and pay attention, and it’s also great for the viewers with any hearing impairments.


Ronn Torossian is CEO of 5WPR, a leading PR firm.