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FWV Fetching, picks up American Pet Products Assn. The shop, which is French/West/Vaughan's pet and animal health PR/marketing wing, will handle communications and PR, along with social media support, for APPA, the Global Pet Expo and the Pets Add Life initiative, which promotes responsible pet ownership. “The team’s track record of success serving brands in the pet and animal health industries will be hugely beneficial, as will access to the agency’s full suite of in-house integrated media services, which is something we were looking for in a long-term strategic partner,” said APPA President & CEO Steve King. The trade association is made up of nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers.
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5W Public Relations lands GNC health and wellness brand. It will support GNC’s new and existing product portfolios, retail, exclusive products and distribution partners, and celebrity partnerships through strategic media and influencer relations, speaking engagements, thought leadership and activations, both regionally and nationally. 5W’s health & wellness practice also represents brands in sectors including CBD and cannabis, parenting, and wellness technologies such as PPE and telemedicine.
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Heather Krug PR & Marketing bets on VegasWINNERS, which provides sports betting enthusiasts with analysis, research, data, guidance and professional advice. Krug will help VegasWINNERS highlight its expert team of sports betting handicappers as well as its entertainment programming. “We wanted to work with someone who understood both sports and legal sports betting and know Heather is one of the best publicists around,” said Wayne Allyn Root, VegasWINNERS Founder and CEO. “We also love her experience of having worked in the poker scene and with the National Thoroughbred Racing Association to publicize their major events to include the Triple Crown and Breeders Cup.”
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
