FWV Fetching, picks up American Pet Products Assn. The shop, which is French/West/Vaughan's pet and animal health PR/marketing wing, will handle communications and PR, along with social media support, for APPA, the Global Pet Expo and the Pets Add Life initiative, which promotes responsible pet ownership. “The team’s track record of success serving brands in the pet and animal health industries will be hugely beneficial, as will access to the agency’s full suite of in-house integrated media services, which is something we were looking for in a long-term strategic partner,” said APPA President & CEO Steve King. The trade association is made up of nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers.
5W Public Relations lands GNC health and wellness brand. It will support GNC’s new and existing product portfolios, retail, exclusive products and distribution partners, and celebrity partnerships through strategic media and influencer relations, speaking engagements, thought leadership and activations, both regionally and nationally. 5W’s health & wellness practice also represents brands in sectors including CBD and cannabis, parenting, and wellness technologies such as PPE and telemedicine.
Heather Krug PR & Marketing bets on VegasWINNERS, which provides sports betting enthusiasts with analysis, research, data, guidance and professional advice. Krug will help VegasWINNERS highlight its expert team of sports betting handicappers as well as its entertainment programming. “We wanted to work with someone who understood both sports and legal sports betting and know Heather is one of the best publicists around,” said Wayne Allyn Root, VegasWINNERS Founder and CEO. “We also love her experience of having worked in the poker scene and with the National Thoroughbred Racing Association to publicize their major events to include the Triple Crown and Breeders Cup.”