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FWV Fetching, picks up American Pet Products Assn. The shop, which is French/West/Vaughan's pet and animal health PR/marketing wing, will handle communications and PR, along with social media support, for APPA, the Global Pet Expo and the Pets Add Life initiative, which promotes responsible pet ownership. “The team’s track record of success serving brands in the pet and animal health industries will be hugely beneficial, as will access to the agency’s full suite of in-house integrated media services, which is something we were looking for in a long-term strategic partner,” said APPA President & CEO Steve King. The trade association is made up of nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers.
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5W Public Relations lands GNC health and wellness brand. It will support GNC’s new and existing product portfolios, retail, exclusive products and distribution partners, and celebrity partnerships through strategic media and influencer relations, speaking engagements, thought leadership and activations, both regionally and nationally. 5W’s health & wellness practice also represents brands in sectors including CBD and cannabis, parenting, and wellness technologies such as PPE and telemedicine.
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Heather Krug PR & Marketing bets on VegasWINNERS, which provides sports betting enthusiasts with analysis, research, data, guidance and professional advice. Krug will help VegasWINNERS highlight its expert team of sports betting handicappers as well as its entertainment programming. “We wanted to work with someone who understood both sports and legal sports betting and know Heather is one of the best publicists around,” said Wayne Allyn Root, VegasWINNERS Founder and CEO. “We also love her experience of having worked in the poker scene and with the National Thoroughbred Racing Association to publicize their major events to include the Triple Crown and Breeders Cup.”
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
