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FWV Fetching, picks up American Pet Products Assn. The shop, which is French/West/Vaughan's pet and animal health PR/marketing wing, will handle communications and PR, along with social media support, for APPA, the Global Pet Expo and the Pets Add Life initiative, which promotes responsible pet ownership. “The team’s track record of success serving brands in the pet and animal health industries will be hugely beneficial, as will access to the agency’s full suite of in-house integrated media services, which is something we were looking for in a long-term strategic partner,” said APPA President & CEO Steve King. The trade association is made up of nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers.
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5W Public Relations lands GNC health and wellness brand. It will support GNC’s new and existing product portfolios, retail, exclusive products and distribution partners, and celebrity partnerships through strategic media and influencer relations, speaking engagements, thought leadership and activations, both regionally and nationally. 5W’s health & wellness practice also represents brands in sectors including CBD and cannabis, parenting, and wellness technologies such as PPE and telemedicine.
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Heather Krug PR & Marketing bets on VegasWINNERS, which provides sports betting enthusiasts with analysis, research, data, guidance and professional advice. Krug will help VegasWINNERS highlight its expert team of sports betting handicappers as well as its entertainment programming. “We wanted to work with someone who understood both sports and legal sports betting and know Heather is one of the best publicists around,” said Wayne Allyn Root, VegasWINNERS Founder and CEO. “We also love her experience of having worked in the poker scene and with the National Thoroughbred Racing Association to publicize their major events to include the Triple Crown and Breeders Cup.”
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
