Rubenstein Public Relations signs on as agency of record for BOK Financial, a Tulsa, OK-based financial services company with $92 billion in assets under management and administration. The agency will leverage its banking, economic and financial media expertise to raise the media profile of BOK Financial’s national and regional networks of business and personal banking products as well as its wealth management divisions. "We look forward to amplifying the impact of our key initiatives including promoting our banking and wealth management expertise as well as highlighting our passion for philanthropic endeavors," said BOK Financial vice president, public and investor relations manager Cody McAlester.
MSSmedia partners Rochester Institute of Technology’s marketing and communications department on a project to further increase student awareness of COVID-19 resources and testing opportunities. The awareness campaign is part of the RIT Ready Initiative, a holistic project designed to provide both tangible and digital information and resources for the entire campus population on all things COVID-19 related. MSSmedia has partnered with RIT since 2010.
Rachel Harrison Communications wins The Wayfinder in Newport, RI to oversee public relations for the hotel and its restaurant, Nomi Park. RHC will also handle media relations efforts and support new programming and partnerships. The Wayfinder is owned by Dovetail + Co., which also operates the Urban Cowboy Lodge in the Catskills and has an New York project in the works. The property is being developed by a group of Newport-based chefs, bartenders, artists, designers and entrepreneurs.
Marino takes on Castetter Cannabis Group, Flower One and Indicaloud, all of which operate in the cannabis and hemp industry. For Castetter Cannabis Group, which produces reports and regulatory analysis as well conducting interviews with industry leaders in the sector, Marino will provide public relations. The agency will also support Castetter’s sister company, Empire Standard, a white-label hemp manufacturer. Marino will execute both PR and investor relations for Flower One, the largest cannabis cultivator and producer in Nevada. For Indicaloud, which produces such cannabis-related items as candies gummies and vape pens, the agency will handles SEO and digital and social strategy, as well as PR.