Edelman has won the YMCA account after a competitive pitch, handling strategic communications and thought leadership for the 175-year-old nonprofit organization.

The independent shop will amplify the impact that the YMCA has on the 10,000 communities that it serves.

The YMCA has been front and center during the COVID-19 pandemic, providing childcare to essential workers, feeding hard-pressed families, sheltering evicted people facing homelessness, communicating with seniors struggling with isolation and providing information about and access to vaccines.

Edelman will “help us elevate the role the Y plays in empowering young people, improving health and well-being, and inspiring action in and across communities,” said Valerie Barker Waller, SVP and chief marketing and communications officer for YMCA USA.