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Ogilvy scoops up Absolut Vodka. The agency will be responsible for global strategic and creative duties for the brand, focusing on its lead market priorities and growing Absolut’s leadership position. Citing the brand’s “legacy of creating extraordinary and unexpected communications,” Absolut global chief creative officer said that it “wanted a network partner that can deliver the strategic and creative excellence that Ogilvy has demonstrated time and time again.”
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Matter Communications lands BIO-key International, Strategic Security Solutions (S3) and Security Scorecard. Matter will work with all three clients to enhance brand awareness initiatives, supported by a range of programs that includes public relations, thought leadership, integrated marketing and video services. BIO-key International offers identity and access management solutions; Strategic Security Solutions specializes in information security consulting services; and SecurityScorecard provides cybersecurity ratings. “Matter’s combination of deep security experience and knowledge, strategic media relationships and scrappiness are built to generate real results,” said Strategic Security Solutions CEO and founder Johanna Baum.
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Magrino takes on The Ray Hotel Delray Beach, The Gwen Chicago and Applewood Manor. The agency will work on creative programming and brand awareness development in the U.S. market for all three clients through integrated public relations strategies and marketing campaigns. The Ray Hotel Delray Beach, which has 141 rooms, suites and spaces, is located in Delray Beach’s Pineapple Grove Arts District. The Gwen is in the landmark McGraw-Hill building on Chicago’s Magnificent Mile, and Applewood Manor, which is reopening in April, is a boutique B&B located in the Montford Historic District of Asheville, NC.
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Ballantines Public Relations books Hotel Casa del Mar in Santa Monica, CA. BPR has been retained to provide high-value, high-impact strategic guidance and execution to bring broad consumer awareness to the property. The property, which originally opened as a private beach club in the 1920s, features two restaurants—Terrazza Beachside Patio and Catch—a lobby bar and lounge with nightly entertainment, indoor cabanas, a. spa, fitness center and outdoor pool. BPR also represents Marriott International Lifestyle Brands, Waldorf Astoria Beverly Hills and St. Regis Maldives Vommuli Resort, among other properties.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
