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Ogilvy scoops up Absolut Vodka. The agency will be responsible for global strategic and creative duties for the brand, focusing on its lead market priorities and growing Absolut’s leadership position. Citing the brand’s “legacy of creating extraordinary and unexpected communications,” Absolut global chief creative officer said that it “wanted a network partner that can deliver the strategic and creative excellence that Ogilvy has demonstrated time and time again.”
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Matter Communications lands BIO-key International, Strategic Security Solutions (S3) and Security Scorecard. Matter will work with all three clients to enhance brand awareness initiatives, supported by a range of programs that includes public relations, thought leadership, integrated marketing and video services. BIO-key International offers identity and access management solutions; Strategic Security Solutions specializes in information security consulting services; and SecurityScorecard provides cybersecurity ratings. “Matter’s combination of deep security experience and knowledge, strategic media relationships and scrappiness are built to generate real results,” said Strategic Security Solutions CEO and founder Johanna Baum.
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Magrino takes on The Ray Hotel Delray Beach, The Gwen Chicago and Applewood Manor. The agency will work on creative programming and brand awareness development in the U.S. market for all three clients through integrated public relations strategies and marketing campaigns. The Ray Hotel Delray Beach, which has 141 rooms, suites and spaces, is located in Delray Beach’s Pineapple Grove Arts District. The Gwen is in the landmark McGraw-Hill building on Chicago’s Magnificent Mile, and Applewood Manor, which is reopening in April, is a boutique B&B located in the Montford Historic District of Asheville, NC.
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Ballantines Public Relations books Hotel Casa del Mar in Santa Monica, CA. BPR has been retained to provide high-value, high-impact strategic guidance and execution to bring broad consumer awareness to the property. The property, which originally opened as a private beach club in the 1920s, features two restaurants—Terrazza Beachside Patio and Catch—a lobby bar and lounge with nightly entertainment, indoor cabanas, a. spa, fitness center and outdoor pool. BPR also represents Marriott International Lifestyle Brands, Waldorf Astoria Beverly Hills and St. Regis Maldives Vommuli Resort, among other properties.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
