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Ogilvy scoops up Absolut Vodka. The agency will be responsible for global strategic and creative duties for the brand, focusing on its lead market priorities and growing Absolut’s leadership position. Citing the brand’s “legacy of creating extraordinary and unexpected communications,” Absolut global chief creative officer said that it “wanted a network partner that can deliver the strategic and creative excellence that Ogilvy has demonstrated time and time again.”
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Matter Communications lands BIO-key International, Strategic Security Solutions (S3) and Security Scorecard. Matter will work with all three clients to enhance brand awareness initiatives, supported by a range of programs that includes public relations, thought leadership, integrated marketing and video services. BIO-key International offers identity and access management solutions; Strategic Security Solutions specializes in information security consulting services; and SecurityScorecard provides cybersecurity ratings. “Matter’s combination of deep security experience and knowledge, strategic media relationships and scrappiness are built to generate real results,” said Strategic Security Solutions CEO and founder Johanna Baum.
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Magrino takes on The Ray Hotel Delray Beach, The Gwen Chicago and Applewood Manor. The agency will work on creative programming and brand awareness development in the U.S. market for all three clients through integrated public relations strategies and marketing campaigns. The Ray Hotel Delray Beach, which has 141 rooms, suites and spaces, is located in Delray Beach’s Pineapple Grove Arts District. The Gwen is in the landmark McGraw-Hill building on Chicago’s Magnificent Mile, and Applewood Manor, which is reopening in April, is a boutique B&B located in the Montford Historic District of Asheville, NC.
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Ballantines Public Relations books Hotel Casa del Mar in Santa Monica, CA. BPR has been retained to provide high-value, high-impact strategic guidance and execution to bring broad consumer awareness to the property. The property, which originally opened as a private beach club in the 1920s, features two restaurants—Terrazza Beachside Patio and Catch—a lobby bar and lounge with nightly entertainment, indoor cabanas, a. spa, fitness center and outdoor pool. BPR also represents Marriott International Lifestyle Brands, Waldorf Astoria Beverly Hills and St. Regis Maldives Vommuli Resort, among other properties.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
