PHG Consulting picks up Honduran Institute of Tourism. PHG Consulting will focus on commercializing the country’s tourism experiences for the North American market through travel trade, media relations, social media and sustainable tourism consulting managed by sister company, Beyond Green Travel. “Honduras has tremendous potential to generate interest as a desirable tourism destination within the North American market as consumers begin to resume international travel planning, thanks to its authentic, thought-provoking, and fun experiential offerings and products,” said Santiago Gonzalez Abreu, Vice President of Development & Marketing for PHG Consulting.
Manifest promotes World Childhood Foundation USA, a United Nations-accredited NGO founded by H.M. Queen Silvia of Sweden. The agency will support the foundation’s mission to end child sexual abuse, exploitation and violence. Manifest’s remit will cover social media development and activation, as well as unified campaigns. “Finding a partner to help lead our diverse programming and annual initiatives was no easy task, and we are so grateful to have Manifest on board to support. Not just because of their strong strategic credentials and unparalleled creativity, but because of the unique compassion and genuine care that the team brings,” said Childhood USA executive director Nicole G. Epps.
23red adds 2021 marketing and communication strategy for the Open University, the largest university in the UK for undergraduate education. The agency will help integrate the Open University’s B2B and B2C communications to attract more students and employer partners. Its strategy will target all four nations in the UK and showcase the Open University’s credentials as the pioneer of flexible and blended online learning. “PR and social are the beating heart of our multi-channel campaign plans and 23red’s highly collaborative and strategic approach combined with their strong passion for our brand makes them the perfect partner,” said Open University director of marketing and communications Ceri Rose.