|Laura Pesin Eder
Laura Pesin Eder, who was president, North America at Cohn & Wolfe through the merger that created BCW Global, joins Houston-based MMI Agency as executive vice president, communications and operations.
Most recently, Eder has run her own firm, LPE Communications Consulting, which works with agencies on such issues as leadership development, team design and infrastructure optimization. She is also co-founder and COO of Upleaf’d, a monthly subscription-box club that delivers cannabis-related products to women.
Eder has also served as an executive VP at Edelman and president & COO at DeVries Global.
At MMI, she will be focused on communications at large, on behalf of clients and the agency itself, as well as optimizing the infrastructure of the organization, including team design, training and culture-building.
“Laura is an extremely accomplished communicator,” said MMI Agency CEO Maggie Malek. “She has extensive experience in the agency operations space, having served as COO at a previous agency and been a key integration driver of a significant merger in her most recent agency role.”