Conran Design Group, Havas’ branding agency, is executing the new visual identity for Reckitt Benckiser, which will now be known as Reckitt. The company says that its new brand identity and iconography, which are rolling out across all of its touchpoints and platforms, are intended to focus attention on the company’s purpose and transformation. In addition to the name change, the rebrand includes a new logo and color palette, as well as a typeface designed specifically for the company. “Our new Reckitt identity will better enable us to communicate our corporate purpose to the world, and to do so in a way that is powerful, consistent and impactful,” said Reckitt vp internal communications and corporate brand Jo Osborn.
Clarity takes on marketing and PR agency-of-record duties for Mirza, a platform geared toward helping individuals better plan their family finances and lifestyles, as well as corporate users who can adopt its technology for HR departments, with the goal of breaking down the gender pay gap. Clarity will be working on PR, influencer management, and paid social marketing focused on driving awareness and signups to Mirza’s tools across the US and UK markets. Clarity’s team is led by managing director Paul Cockerton. Mirza joins Clarity's roster of clients that the agency has partnered with as part of their commitment to businesses focused on diversity and purpose. “We couldn’t have asked for a better partner to help us build out our long-term marketing and communications strategy,” said Mirza co-founder and CEO Siran Cao.
Hill+Knowlton Strategies is named European communications and advocacy agency for Global Blood Therapeutics, a biopharmaceutical company focused on innovating treatments for underserved patient communities, starting with sickle cell disease. H+K will support GBT in key markets, including the UK, Germany and France. H+K’s remit will include building the corporate story as well as product communications, patient advocacy and internal communications. Based in the USA, GBT was founded in 2011 and is currently launching its first product, Oxbryta® (Voxelotor) tablets, a first-in-class treatment for SCD that was approved by the U.S. FDA in November 2019. “We look forward to partnering with H+K, which has the experience, skills and knowledge to help us improve the lives of patients in Europe,” said GBT senior vice president and head of communications Steven Immergut.
Magrino adds Hotaling & Co., Grace Farms Foods and Pioneer Linens. The agency will work on creative programming and brand awareness development in the U.S. market for the clients through integrated public relations strategies and marketing campaigns. Hotaling & Co. distills and imports such whiskies as HIRSCH Selected Whiskeys and Old Potrero Rye American Whiskies; Writers’ Tears and Dingle Irish Whiskies; Arran Single Malt Scotch; and Nikka Whisky from Japan. Grace Farms Foods is a socially conscious direct-to-consumer brand based in New Canaan, CT, benefiting the Grace Farms Foundation. Pioneer Linens, a luxury linen retailer, has a 10,000-square-foot storefront in West Palm Beach, as well as a global eCommerce business.