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Conran Design Group, Havas’ branding agency, is executing the new visual identity for Reckitt Benckiser, which will now be known as Reckitt. The company says that its new brand identity and iconography, which are rolling out across all of its touchpoints and platforms, are intended to focus attention on the company’s purpose and transformation. In addition to the name change, the rebrand includes a new logo and color palette, as well as a typeface designed specifically for the company. “Our new Reckitt identity will better enable us to communicate our corporate purpose to the world, and to do so in a way that is powerful, consistent and impactful,” said Reckitt vp internal communications and corporate brand Jo Osborn.
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Clarity takes on marketing and PR agency-of-record duties for Mirza, a platform geared toward helping individuals better plan their family finances and lifestyles, as well as corporate users who can adopt its technology for HR departments, with the goal of breaking down the gender pay gap. Clarity will be working on PR, influencer management, and paid social marketing focused on driving awareness and signups to Mirza’s tools across the US and UK markets. Clarity’s team is led by managing director Paul Cockerton. Mirza joins Clarity's roster of clients that the agency has partnered with as part of their commitment to businesses focused on diversity and purpose. “We couldn’t have asked for a better partner to help us build out our long-term marketing and communications strategy,” said Mirza co-founder and CEO Siran Cao.
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Hill+Knowlton Strategies is named European communications and advocacy agency for Global Blood Therapeutics, a biopharmaceutical company focused on innovating treatments for underserved patient communities, starting with sickle cell disease. H+K will support GBT in key markets, including the UK, Germany and France. H+K’s remit will include building the corporate story as well as product communications, patient advocacy and internal communications. Based in the USA, GBT was founded in 2011 and is currently launching its first product, Oxbryta® (Voxelotor) tablets, a first-in-class treatment for SCD that was approved by the U.S. FDA in November 2019. “We look forward to partnering with H+K, which has the experience, skills and knowledge to help us improve the lives of patients in Europe,” said GBT senior vice president and head of communications Steven Immergut.
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Magrino adds Hotaling & Co., Grace Farms Foods and Pioneer Linens. The agency will work on creative programming and brand awareness development in the U.S. market for the clients through integrated public relations strategies and marketing campaigns. Hotaling & Co. distills and imports such whiskies as HIRSCH Selected Whiskeys and Old Potrero Rye American Whiskies; Writers’ Tears and Dingle Irish Whiskies; Arran Single Malt Scotch; and Nikka Whisky from Japan. Grace Farms Foods is a socially conscious direct-to-consumer brand based in New Canaan, CT, benefiting the Grace Farms Foundation. Pioneer Linens, a luxury linen retailer, has a 10,000-square-foot storefront in West Palm Beach, as well as a global eCommerce business.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
