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Bospar secured more than 20 stories on both broadcast and online platforms for San Anselmo, CA’s Eagle Scout Troop 1015, the first women to have reached that rank in scouting. One of those stories, placed as part of the agency’s charity work, appeared in the Marin Independent Journal and attracted the attention of U.S. Rep. Jared Huffman. That resulted in the troop being presented with the Congressional Award for Youth Trailblazers. Bospar principal and co-founder Curtis Sparrer, who was an Eagle Scout himself, worked with Troop 1015 scoutmaster Lisa Linnenkohl to get out the news of the achievement.
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| David Blaser |
Contend, which was acquired by marketing agency Mosaic in 2016, is resuming operations as an independent business. Led by David Blaser, who takes on the newly created role of president, Contend will continue to collaborate with Mosaic on future projects. Blaser says that Contend will now offer “modular services that can break apart to fit a client’s needs.” Contend’s client roster includes Amazon, Facebook and Microsoft. “The world as we know it has changed and agencies of the future must have the agility and the ability to grow as the landscape of our industry continues to evolve,” said Contend founder and CEO Steven Amato. “David Blaser has the industry insight, the agency know-how and the creative chops to help us take Contend to the next level.”
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Global Communications Works is supporting a partnership between Arm & Hammer Laundry and Dress For Success aimed at giving women access to programs that focus on job search support, financial literacy education, health and wellness, and entry to a productive network and safe community. Arm & Hammer Laundry is a primary sponsor of the organization’s “Your Hour, Her Power” campaign, making a donation of $50,000. GCW has put together a press release for the campaign, and is providing targeted media pitching, as well as executing a consumer match campaign on social media. The match was met when this post received 10,000 likes and tags in the comments, resulting in an additional $10,000 donation from Arm & Hammer. “We are grateful for ARM & HAMMER Laundry’s support in helping us raise awareness and funds during this critical time,” said Dress For Success CEO Joi Gordon. “Together, we are celebrating the qualities that women share including courage, strength, and resilience to help all women regain employment and economic health.”
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
